address during Monday’sWorldwide Developers Conference keynote , Apple aged vice President of the United States of worldwide product selling Phil Schiller touted the Mac App Store as the premier on-line store for data processor applications . Apple ’s desktop app store attain that side just six months after its January 2011 launching .
In fact , Schiller says , the Mac App Store is beating similar oblation from Best Buy , Walmart , and Office Depot — although the Apple executive did not say whether that ’s being measured in sales bulk , tax revenue , client base , or any combination of the above .
Apple ’s Phil Schiller touts some of the features planned for the Mac App Store when Lion ships in July .
Apple’s Phil Schiller touts some of the features planned for the Mac App Store when Lion ships in July.
The Mac App Store was first announced last October and opened its doors in January with more than 1,000 practical software . Apple has n’t provided identification number on just how many apps the store now features , but today the Entertainment family alone has 993 applications — and notably , Entertainment is disjoined from the much larger Games category .
The Mac OS X 10.6.6 update put an App Store ikon into the Dock by default , devote it striking arrangement . This appear to be paying off for developer in the Mac App Store . Schiller stated that Feral Interactive has doubled its revenue , while sales of persona edit app Pixelmator quadrupled to $ 1 million over the first 20 days in the store . Pixelmator is a $ 30 app , so that ’s at least 33,000 new customer .
The Mac App Store is in expert company , alongside the also - number - one iTunes Store , which has sold more than 15 billion songs , and the year - onetime iBookstore , which has cranked out 130 million books . Then there ’s the iOS App Store , now hosting 425,000 apps . Of neat interest to the developer attending WWDC , Apple says it ’s pay out $ 2.5 billion to developers for iOS apps . That works out to roughly $ 3.6 billion in revenue , with the extra billion going to Apple on a 70/30 split .
The Mac App Store will be meliorate in Lion , which Apple also previewed on Monday . New features include in - covering purchases , pushing notification , and fast software updates due to an incremental update system .
