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Amo is a buzzy social startup working on a galaxy of social apps
Less than three weeks ago , French startupAmo released ID . As I hint in my article covering thismuch - anticipated launch , ID was Amo ’s first idea . Today , the social consumer startup is releasing its second app , calledCapture .
Once again , this new app will be dissected by societal app enthusiasts and other company working in this space because Amo was co - found by 10 veterans in the industry who reduce their teeth onZenly , the emplacement - sharing app that wasacquired by Snap , grew to become one of Europe ’s biggest societal apps with 18 million day-after-day active users and then wasshut downby Snap .
Amo ’s first app ID is all about create ( and browsing ) highly personalized visibility Page . It ’s a visual take on social meshing with a good sense of depth and distance that does n’t restrict you to a 3×3 grid of photos . Capture is something wholly different .
“ It ’s the affair that I ’ve been the most obsessively think about for the past 12 years of my life . They all make photo apps and I use other photo apps every day . Why ca n’t I make one myself ? How would I do it ? ” Amo co - founder Antoine Martin recount me a few weeks ago .
seizure is a radically dissimilar photo - sharing app . As the name suggests , holler it a picture - sharing app is n’t even fairish as Amo spent more time cogitate about catch photograph than looking at other masses ’s exposure . It ’s a playfulness and straightforward take on the smartphone camera that takes advantage of many of the sensors in your phone .
When you start the app , Capture instantly starts with a view finder of your photographic camera . There ’s a big shutter release in the middle , and some belittled icon next to it .
seizure is a camera app — and it ’s societal . It is meant to be used as a way to enamor photos in just a few seconds , without cause to remember about it , just like you take photos with the iPhone ’s default option camera app .
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When you take a photograph , nothing hap . There ’s no preview blind , no action buttons , nothing .
“ Consumption takes a back seat , you do n’t shore into a provender . It ’s a creation - first app , and that ’s really what it ’s all about , ” Martin said . “ If I ’m walk in the street and I seea Space Invaderthat I like , I just catch it , I ’m there , I take a photo , I turn off my phone , it ’s in my pocket . I do n’t spend minutes looking at the preview . ”
In the background knowledge , the photos that you take with Capture are saved to your pic library and are shared with your Amo friends . There ’s no demand to think about what you should partake in or not and who you should divvy up your photos with . Every exposure that you take with Capture is shared .
A personal camera
A piece of content in Capture is n’t just a photo . By nonremittal , when you tap on the big shutter release , Capture save two exposure — what you see in the view finder and a all-encompassing - slant photo .
There are humble buttons in the app that are essentially other photograph modes . The smiley face lets you capture afrontback — what you see and a selfie . The third button is a superzoom mode that captures a fistful of photo that are more and more zoom in .
These features let you augment your pic with setting . They could also be considered as artistic instrument or opportunities to have fun .
But when you wait at your friends ’ photograph , you only see a photo and that ’s it . This time , Capture take advantage of the accelerometer to sprain a stable photo into an animated range . You tilt your phone forrader and feebleminded to reveal the broad - angle shot , the selfie or the surge - in photos .
Just like with ID , Amo has integrated a long ton of tactile effects so that you could actually feel the app as it slightly vibrates in your deal when you tilt your phone forrad and backward . It ’s an imaginative fundamental interaction gesture and it influence passing well .
One affair I ’ve noticed when people started talking about Capture is that they say “ seize my earpiece ” because it ’s easygoing to explain the app once the other person can move the gadget in their hand .
Here ’s a TV that excuse what I intend ( haptic feedback not include ):
Now , what about filters ? These thing are democratic in other societal apps , veracious ? Amo lets you custom-make your camera indeed , but the companionship is n’t calling it filters .
When you lift left on the chief concealment , you get several selection . There ’s a menu that lets you customize the color temperature and cosmopolitan feel of your photograph . You select a color , then exploit a crew of buttons until you ’re happy with the result . Amo does n’t label these buttons or provide any account . It ’s all about discover your style without any influence .
“ There ’s a button for drafting and a button for drop stickers . And the goal here is that you could make your own signature , ” Martin said . Once you hit the save clitoris , all your future photo will be captured with these customizations . “ We seek to be more personal than the others , we countenance you really delineate a way of your own and keep it that way , ” he added .
And Capture has more depth than you might think . There are a few hide tricks that drug user will discover over sentence . For instance , you’re able to switch to a different radical by defend the palm of your hand in front of the selfie camera for a few second .
This way , you’re able to save multiple camera fashion without erasing your previous style . you may also move the buttons of the app in display case you want to put them in the corner or you need to make the frontback push button big .
A social camera roll
nobble through these photos feel like graze a shared camera roll with your friends . Arguably , it is something that message apps like WhatsApp have blast with group conversations . But the message in Capture is less polished , more quotidian . It reflects what your ally in reality do every day .
So there you have it , Amo is a inauguration build a galaxy of societal apps . ID and Capture are the first two apps . There might be more apps down the route .
And it can be a powerful approach when it comes to user growing . When you create a visibility and add friends in one app , you will incur your friends in Amo ’s other apps . you’re able to see notifications from ID in Capture , and vice versa .
It ’s a refreshing approach in the social consumer space . Amo is n’t just trying unlike things , it is building radically dissimilar social apps , tying them together with a incorporate experience and redact them on your earpiece nursing home blind — one picture at a time .
The other common thread is that Amo wants to focalize on literal - life protagonist and make out 1 . And that ’s also the display case with Capture .
“ When substance abuser switch to uptake mode , they have a retort of mental object to consume . They eff that it contain three to four seconds max per piece of content , ” Martin said . “ So users do n’t get caught up in TikTok ’s myriad feed , where you risk getting breastfeed into three hours ’ worth of stuff . ”
And when you ’ve dismissed the last photo , the app closes itself . It means that it ’s metre to get back to real life , explore and capture interesting photo for your friends .
With Amo , the father of Zenly wants to make social apps societal again
