receive to our weekly Apple Breakfast column , which include all the Apple news show you missed last week in a handy bite - sized roundup . We call it Apple Breakfast because we think it go great with a Monday good morning cup of coffee or tea , but it ’s cool if you want to give it a read during luncheon or dinner hour too .
The first step is admitting you’ve got a problem
Another iPhone launching , another set of high - visibility problems . It ’s genuine that the media ( include , granted , this very newsman in this very article ) loves to babble out about Apple ’s failing . Still , sometimes the fellowship plays into the media ’s hands a small too accommodatingly .
This yr there were three candidates for a “ -gate ” postfix : the novel FineWoven cases scuffing and staining far too easily ; 15 Pro and 15 Pro Max model overheat alarmingly ; and someone making a telecasting in which they seek to snap one of the new phones and , well , largely succeed . None of these are exactly reassuring , but for obvious reasons – unreasonable temperature isalways a worry – the overheating offspring is proving by far the most newspaper headline - friendly .
I ’m not here to reason that # hotphoneouchgate is n’t desirable of the attention it ’s fix . This is no confected scandal : “ pip hot ” is an adjective that should be applied to soup , not headphone , and even Apple itself acknowledges that this goes well beyond the slightly increase temperature that are expected with freshly lay - up devices . It ’s perturbing , too , that such a meaning take did n’t emerge in internal examination , just as nobody at Cupertino apparently think to put a FineWoven pillowcase in a pocket with a set of key . Apple ’s famed details - oriented approach appear to have been diluted somewhere along the line .
But another change in the company ’s glide slope is altogether more pleasing to see . The first and still most memorable iPhonelaunch scandalwas Antennagate back in 2010 when the iPhone 4 ’s newfangled design caused reception to dribble out when it was accommodate in a particular way . Let ’s be readable , that is ahilariouslyfundamental and unfit failing for a earpiece . But Steve Jobs , who was running the party at the time , was offensively dismissive when a customer complained about it . “ Just avoid holding it that means , ” he wrote , giving every depression of chuckling and rolling his eyes while typing .
The funny matter is that , several year later , it go forth that Jobs was n’t dismissive at all . In fact , he was allegedly so torn up about itthat he cry . But the ship’s company ’s prescribed public response was to play down the seriousness of the trouble and hope it conk away … which it plain did n’t .
possibly that ’s why things changed . Because as worry as # toohottohandlegate may be in what it say about quality control at Cupertino these day , it ’s hard to refuse that the companionship ’s reply has been kind of exemplary . It acknowledged the problem was literal , and provided details about the hardware and software system elements that were and were n’t relate , including the third - party apps that substance abuser should stop using until updates could be issued ( which put pressure on those app Lord to issue them ) . at last , Apple issued an update to iOS 17 thatsolved the problemonce and for all .
Sure , there was a level of ego - protective covering in the public statements , including an nuclear smackdown on one pundit claiming the phones would need to be slowed down to fix the problem . But on the whole , this was a case study of the path we need companies to address berth like this . And there ’s nothing hotter than that .
metalworks
TheUSB - C transitionhasn’t been as smooth as everyone expected . Was the iPhone actuallybetter off with Lightning ?
Theseawesome iPhone 15 Pro featureswould be evenbetter on the Mac .
SorryPixel 8 fans , I ’d stillrather have an iPhone 15 in 2030 – guaranteed .
TheAction buttonhasmade life-time miserablefor iPhone 15 Pro case makers .
The$17,000 Apple Watchis officially asolid - Au paperweight .
Podcast of the week
TheiPhone 15 launchwasn’t as smooth as anyone hoped it would be . report card of setup problems , overheating , and broken phones fill the cyberspace – then there ’s the lecture about FineWoven . We brood all the iPhone 15 issues in this episode of the Macworld Podcast !
you may catch every sequence of the Macworld Podcast onSpotify , Soundcloud , thePodcasts app , orour own situation .
Reviews corner
The rumor mill
DidApple just leaktheDynamic Island for the Mac ?
TheM3 MacBook Prowill reportedly get adisplay upgradeto rise battery life .
Software updates, bugs, and problems
Apple has released theiOS 17.0.3 updateto address iPhone 15overheating publication . ( Plus , caloric examination showhow the reparation works ! )
What ’s that you say , theiPhone 15 is overheating?Nothing to TSMC here !
