Given the option , Tim Cook would obviously prefer client to spring for the most expensive versions of Apple ’s products . The Ultra version of the Apple Watch , the Max adaptation of the AirPods , the non - mini HomePod , and the Pro versions of everything else . The job is that client generally find the opposite — and nowhere is this truer than in the tablet grocery .
Surely some creative professionals apply an iPad Pro for their oeuvre . The iPad Air has its fans too , and even the iPad miniskirt is likely to shift some whole after its ( disappointingly minor ) update last week . However , the huge legal age of iPad exploiter go for the standard model . Because of the blue price , and because the way they use their tab does n’t require a super - fast mainframe or a high - last screen . For most mass , the decision is a no - brainer .
I suppose from a strategical point of aspect , based on the upsell mentality I outlined in the first paragraph , it makes a sure amount of good sense . By dropping the price of the 10th - gen iPad Apple keeps the loyalty of customers who prioritise value above all else , but by refusing to happen its eyeglasses the company can nudge everyone else towards the iPad Air .
But it still feels life-threatening for Apple to disregard its most democratic and important iPad because , like a pub owner getting free of the dartboard , this risks alienating the nitty-gritty of the user understructure . Owners of the standard iPad may not update their machine very often , because having the latest specs is n’t necessary for checking your e-mail on the sofa . But when theydodecide that it ’s time to look for a new model , how are they rifle to sense about the DoS of the range right now ? proffer the choice of spending far more than they plan to , or getting an iPad that was last update in 2022 and is likely to be supersede in the nigh future , some will decide not to inconvenience , and others will depart to involve their grandchildren if Samsung makes iPads . Neither is a good outcome for one of Apple Park ’s most beleaguered department .
And that ’s before we get to Apple Intelligence . It ’s disputable how useful this will examine to be peculiarly in the poor - condition learning phase ( a stage of intersection development that users of Apple Maps in 2012 will commemorate with little fondness ) . But it ’s getting a lot of media attending , which signify client interest . And again , we have to postulate which is more likely : A customer find out the standard iPad does n’t support Apple Intelligence , and happily pass an special $ 250 on an iPad Air ? Or a client finds out the standard iPad does n’t sustain Apple Intelligence , and take the air suspire out of the store ? It could lead to upsell , but it could also lead to no - sale … not to cite causing Apple to miss out on precious grooming data from a huge chunk of iPad exploiter .
A bad business organization , then . Although it may be a risk Apple feels it ’s worth taking , because the iPad range at the moment simply is n’t earning its keep . ( iPad tax revenue lead up for a fourth part after the company finally release some new models in the first place this year , but the signs are that it ’s about to go down again . ) Customers may want to bribe a gaudy iPad once every five old age , but there ’s no mileage , or at least very short revenue , in provide to that market . Apple may sense that it ’s deserving losing those client if it means more sales of the higher - gross profit versions of the iPad . Because sometimes you need to get rid of the dart board to bring in a higher - spend business .
metalworks
Welcome to our weekly Apple Breakfast pillar , which includes all the Apple news program you missed last calendar week in a ready to hand bite - sized roundup . We call it Apple Breakfast because we think it go great with a Monday dawn cup of java or tea , but it ’s coolheaded if you want to give it a read during lunch or dinner party hours too .
Theworst thingscome toApple fans who wait .
We ’re about to receive out ifApple ’s vainglorious betisgoing to pay off .
Sorry fellow kids , says the Macalope , Appleisn’t cool any longer .
Why thenew iPad miniis aproblem for Apple ’s other products .
I switched to acellular Apple Watchjust toconfirm I do n’t need one .
How Apple canbring the Magic backto itsMac accessory .
Apple has finally announced anew iPad mini … butnot much is raw .
Podcast of the week
Apple eject anew iPad minithis week ! We let the cat out of the bag about Apple ’s new tablet and how Apple ’s new approach to ware releases may mold your determination to buy one or not .
you could catch every episode of the Macworld Podcast onSpotify , Soundcloud , thePodcasts app , orour own web site .
Reviews corner
The rumor mill
Button - less typeface leakspills key details ofnext iPhone SE .
Apple’sVisions of the future : Four fresh productsin the works .
iPhone 18to getenhanced 2 nm chip , 12 GB of RAM .
Software updates, bugs, and problems
There ’s a newXProtect security update – here ’s how tomake sure your Mac has it .
And with that , we ’re done for this week ’s Apple Breakfast . If you ’d like to get veritable roundup , signalise up forour newssheet . you’re able to also follow us onFacebook , Threads , orTwitterfor discourse of bring out Apple word stories . See you next Monday , and stick around Appley .
