Welcome to our weekend Apple Breakfast column , which includes all of the Apple news you missed this week in a handy bite - sized roundup . We call it Apple Breakfast because we opine it goes swell with a morning cup of coffee or tea , but it ’s cool if you need to give it a read during lunch or dinner hours too .
Deal with it
There ’s always a stark contrast between the criterion of “ flock ” that Apple offers for Black Friday , and those usable from third - company retailer on the same products . But after battle though yesterday ’s passel bonanza , I can cover that the opening has been particularly huge this yr .
On Apple ’s end , economical gloom and the plea of a certainMacworld columnistwere not enough to persuade the troupe to actually dismiss its products . Instead , as usual , it is giving away gift cards ( to be spent on aseconditem ) with selected purchases – and several products weresurprisingly shut . ( If you plan to buy more than one Apple machine , mind you , this may still work out as the practiced option for some products . SeeApple ’s websitefor the offering , and do the math carefully . )
Meanwhile , the hundreds of companies that but sell Apple ’s products have managed to overstretch some excellent sight out of the base . Costco has been selling the 13 - inch M1 MacBook Pro for $ 900 ( that ’s $ 400 off the original MSRP and $ 300 off Costco ’s normal price ) andmay still be nowif you move tight . While it ’s sold out now , Amazonknocked a whopping $ 99off last yr ’s Apple TV 4 K , while Walmartwiped $ 130off the first - gen Apple Watch SE . And it ’s a particularly good year for Mac sale : KRCSsmashed all comerswith its range of mess in the U.K. , and Amazon and others thresh $ 200 off the M1 Air and $ 500 off the M1 Pro MacBook Pros . And every AirPods model is on sales agreement — even the newest AirPods Pro , which has barely been on shelves for two month .
Of course , it ’s laborious to acknowledge why exactly the Apple deals have been all - around better than previous years , but we can face at some factors as the likely reasons . One is the responsive approach taken by so many businesses at times of heavy digital footstep : it only make a couple of sellers to discharge their prices and others will attempt to outdo them and nobble the top spot in those crucial price - comparing widgets . Another is the improvement in supply - chain wellness compared to 2021 , as well as the proportional deficiency of late Mac and iPad update to drive undiscounted sales . Maybe a few businesses calculated that rising prices and spiraling costs of living would deter client from get purchase unless prod by satisfying price reduction . It ’s something of a perfect storm of factors that is leading to all - time - low prices across nearly everything Apple trade .
And the ripe intelligence is that the deals time of year is n’t finished . The sales are still sound impregnable and will continue to do so through Cyber Monday ( November 28 ) and beyond . And you’re able to check out the most unmissable crack by peruse our template to the in force Apple deals .
TheBlack Fridaydeals season is areally really serious timeto buy a Mac .
And withsuperb timing , we ’ve discover thetop 5 Black Friday MacBook dealsfor every budget .
Jason Snellexplainswhy he ’s thankful forUniversal Controlon Mac and iPad .
orchard apple tree dodged aTesla - sized bulletbyignoring this advice .
Ca n’t get aniPhone 14 Pro ? Youstill have option .
Apple’sholiday iPhone shortageis a symptom of amuch larger problem .
Astudy claimsthe iPhone 14 Pro hasfaster 5 G speedsthan any Android phone .
ABrazilian regulatorhas seized hundreds ofcharger - less iPhonesfrom retail stores .
IDG
The rumor mill
Karen Haslam explain when theM2 Pro MacBook Promodels will launch andwhy you should corrupt now .
According to a new report , Apple was all position to launch aniPhone - compatible Pencilthis yr – butcanceled the planat the last moment .
No , Appleisn’t snuff it to buyManchester United .
Software updates, bugs & problems
A report card hascast doubton Apple ’s title that iClouduser data is anonymous .
