TheiPhoneis the single most important reason why Apple became the money simple machine it is today . The eternal question among Apple cognoscente and psychoanalyst , then , is what comes after the iPhone ?
Perhaps , however , the question is mislay . If we look ten long time into the future tense , the iPhone will in all likelihood still be around , simply because it is too important for Apple to leave it behind .
That Apple ’s single most important product , which account for a large part of the companionship ’s revenue and which alone is big enough to forge its own giant company , would be completely wiped out within ten years is very hard to see .
A adept question is probably whatelseApple will be doing , besides the iPhone , in ten year . That ’s where augmented reality come in .
Augmented reality (in some form)
Augmented reality , or AR , is one of the hottest family among ahead - think tech analysts when it comes to guessing what Apple will get into next . It ’s often assume to be the big force in the tech humanity to take over from the smartphone era , something that was made specially clear when Facebook unveiled itsmetaverse .
Tim Cook himself has expressed the prospect that the field is interesting , more interesting than VR , while new rumours about a pair ofAR glasses from Applepop up every few month .
Apple already stimulate its iPhones and Macs near from head word to toe with custom - designed components , in a mode that no one else in the industry can pit . certainly , Microsoft is also experiment with sleeve processors on Windows , but we ’ve yet to see a flurry of Windows laptops with mobile processors .
Apple , with its unequaled vertical consolidation of software program , computer hardware , and now even a very successful chip designing , is perhaps best positioned to succeed with a pair of well - operate AR chicken feed .
That is , if the company can determine an interesting utilisation for them .
The development of the AR flying field has so far been , frankly , rather mediocre . Sure , Apple lets you place an iMac on your desktop with its Apple Store app , but we ’ll call for a good inducement before we give for a duad of Apple glasses and begin wearing them all day . The important question is this : what problem is a couplet of AR glasses supposed to solve ?
In fact , if we have to start by looking for the trouble that a young product category could possibly solve , we ’ve put the cart before the horse . trouble first , result secondly . Not the other way around .
AR technology still has a lot to prove , but if it submit off in the 21st 100 , Apple is in a good position to take reward .
Health: time to invest
check out out what a non - invasive blood line glucose metre depend like today , and then calculate at how many people are living with diabetes . There ’s a underage consumer revolution around the corner , with more appealing , easy - to - economic consumption consumer products in the health space .
Apple has already begin its speculation in this area .
The Apple Watch has made the journey from “ a computer on your arm ” to a pure consumer health product . The focal point shifted in the watch ’s first year of life , and today the Apple Watch is sold heavily on its wellness features .
Apple is require to keep this health journeying by make in more and more sensors , not least ablood glucose time . In this way , Apple should be able-bodied to position itself among the most crucial product category of the next decade .
This clause in the beginning appeared onMacworld Sweden . Translation ( usingDeepL ) by David Price .
