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Fintech has been in the shit for a while now , and with companies like Brexonce again cut staffas they try out to rein incosts , you ’d be forgiven for usurp that the market place for financial engineering products is shin .

Well , not really .

Brex might not be having a effective couplet of quarters , but there ’s sufficient positive news from the world of fintech to set off all the negativity around the sphere . Bilt Rewards’new massive roundis a good example of the other side of the coin : The rewards - focused startup just raised nine figures at a significantly higher unicorn evaluation .

The Exchange explores startups , markets and money .

Elsewhere , BNPL giant Klarnahas been in use retooling its businessfor more profit and continued growth . So , yeah , while there has been a stark lack of fintech company going public recently , capital is menstruate into the sphere because speculation investors are still cautiously affirmative about it .

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So , which startups are take out the most extolment from investors ? We can serve that question comparatively easily today thanks to anew tilt compiled by GGV USthat highlights 50 fintech startup venture capitalists think are hot stuff . We also speak to GGV managing partner Hans Tung about what he ’s seeing in the sector today .

We ’ll dig into the subsectors soon , but if you want to cut to the following : Lending , treasury direction , and the CFO stack are part of the fintech mystifier well worth researching .

The problem with (2021) fintech

Before we cut into into the beneficial intelligence , get ’s speak narrative . Why does fintech reckon like it ’s stuck in first gear today ? A good portion of the current angst likely arises from a number ofgenerally strongstartups that raised too much at very eminent valuations several years ago . Those monolithic fundraises often run to overhiring and fairness damage that do n’t align with today ’s norms .

Brex is a achiever story . It has managed to establish a business that is reportedly close to $ 300 million in one-year taxation than $ 200 million , all while staying private . It ’s an skill ! Yet , it ’s being forced to cut staff to poke out its runway . That ’s the capitalinflowpart of the fintech equation we often hear about these days . The topic with capitaloutflowis come to , since influx were price according to 2021 norms . Now a worthful company like Brex is seat on a price that itcan’t defend .

In few tidings : Some fintech success look like they ’re skin today due to what happen in the past few years . But that does n’t mean the future wo n’t be a bit brighter for other fintechs .

GGV make a good case for fintech . In a presentation that TechCrunch+ viewed , the speculation house argue that with full gross net income of about $ 6.5 trillion ( 2021 data ) , the fiscal servicing market is ( still ) right for flutter . The same chart show that fiscal services company have good gross profits than health care ( $ 4.8 trillion ) or e - commerce ( $ 1.5 trillion ) . It is clear from this that fiscal services companies are rake in scores of gross profit , but when it comes to market crown , fintech company are worth a exclusive - digit percent of the broader financial services sphere , the presentation argued .

Those data gunpoint are bullish , because while it ’s utile to gauge a market place ’s size byrevenue , doing so can be deceptive . What we really care about is how muchbusinessthat revenue can sustain , which hinge greatly on everlasting margins and , therefore , porcine net income . Tung told TechCrunch+ that look at gross profit instead of revenues helps temper corporate profile — allow for for more useful comparisons — and it ’s a good way to equate fintech ’s potential to that of other sector , and unlike companies inside fintech itself .

So with lots of incumbent gross profit to snipe and so much market cap to earn , fintech has a lot of cap above it . So which fintech group are stand tall today ?

The next hot spots

The listing of slue family in the GGV list is as interesting as the name of the shortlist companionship , if not more . Some of these companies are pretty obvious candidate , so pardon us if we do n’t drop too much fourth dimension discussing the lift of AI in finserv , but a few sector caught us off guard , signal that there ’s promise and opportunities for fintech in this post - ZIRP world , too .

Two of these family intimately excogitate the Modern clime we are in : lending , and treasury / deposits , which refers to “ solutions that offer high - interest banking accounts to businesses in a mellow - involvement rate environment , enabling companies to put idle cash to bring . ”

TheSilicon Valley Bank collapsegave companies ripe reason to cogitate twice aboutwhere they store their Johnny Cash , but we think gamy interest rates are likely giving businesses a strong incentive to act sooner than later . Some fintechs are step up to the task .

It will be interesting to see if this tendency crystalizes into company focused on this special quad . For instance , Zamp Finance ( not on the Fintech 50 list ) have it easier for businesses to enthrone in U.S. Treasury bills and to manage their cash . But such a service could also be an bestow - on to existing offerings , such as banking .

Incidentally , we ’re seeing a similar trend at the B2C grade , with Robinhood starting to paypretty aggressive yieldson uninvested cash . But in B2B , CFOs can put their money to forge themselves , so the main benefit to an enterprisingness may be to make the CFO Office ’s work easier .

That connect to another trend that GGV noted : the ascension of the CFO plenty . GGV seems particularly enchant by this trend and predicts that it is “ clock time for the next - gen SAP , NetSuite , Salesforce of Finance . ” The house expects that AI could be the catalyst to in truth bring this trend to life sentence .

That said , companies have made money by authorise CFOsfor a long meter . Still , the fact is , companies in this particular corner are passably capital - Light Within businesses that should revel the tailwinds of the current surround , just like their counterpart that are building fiscal infrastructure — another sector GGV identified as a blistering category .

Geographical hubs

Tung noted that 80 % of the companies on the inclination are based in New York or the Bay Area , which surprise us a bit since venture bodily process in the U.S. has been fairly more pass out around the country in recent years . But Tung explained that the absorption of technical talent and proximity to financial service companies really matter in fintech , which has led to two major fintech hub — at least in the U.S.

Still , we ’re hope that give the scope of finserv , a few more metro areas will rise up as fintech hubs in the add up old age . There ’s certainly enough space for more success .