As a untried mythical wildcat , the Macalope was raised on a steady dieting of Apple rumour .
The neighbors were , frankly , bear on . They have very little nutritional economic value . ( “ They ” being the rumors , not the neighbor . ) There was talk of call child protective service . But it all worked out .
Throughout the late nineties , one of the logical rumour had Apple lick on a set up - top box . This was , of course , back when you could put a box on top of your TV set and it would n’t immediately light off because the intermediate television receiver set was like three foot deep . Some were as much as nine invertebrate foot deep , burrowing through the wall of the house and out into the private road . You seek to order Gen Z about it now and they wo n’t believe you .
Most of these rumor arrive from a site called “ Apple Recon ” which was pretty hot on the idea of an Apple set - top box . Rumors often reflect more about the focus of the person scatter the rumour than they do about Apple ’s plans . Was Apple working on a telecasting twist in the wake of the loser of thePippin(which was at one point pitched as a possible gear up - top twist ) and the reappearance of Steve Jobs ? Probably . But Apple works on spate of thing that never see the light of Clarence Shepard Day Jr. and it ’s backbreaking to suppose what form an Apple set - top box could have taken , given that most people were still class away from cause high-pitched - swiftness cyberspace and cyclosis would n’t be a thing for a decade . Possibly Apple could have ship something like the TiVo , which was n’t released until 1999 , or a more comprehensive version of theEyeTV , but the relatively niche appeal of these machine probably explain why the company never shipped anything until the Apple video .
Not that the Apple TV does n’t have a certainje niche sais quoi .
So , yeah , Apple TV rumors are really old than Apple phone rumour . And now they ’re back again thanks toMark Gurmanwho last month suggested Apple was “ evaluating ” making an Apple - branded TV set . Just as rumors of set - top box in the late nineties did n’t mean Apple was making one , this clearly does n’t mean Apple ’s going to make a TV , either . In an age where video set are sold on the tinny with manufacturers realize it up by cramming them full of ads and scanning software to see what you ’re watching , though , an Apple TV set is n’t completely without appeal . And it would n’t be the first clock time the party came into a low - margin food market and managed to make grownup bucks with a premium offer .
Apple may make a telly set , but it does n’t require to . What is encouraging , however , is seeing the ship’s company make the home more of its nidus . It should . After all , it build up that rest home set for all those keynotes . It ’s got ta make back that investment funds somehow .
AsThe Verge ’s Jennifer Pattison Tuohy aright notes , “ The smart place has an port job ” . After years of interoperability standards thing mostly work except for when they do n’t , which is too often . And when things do n’t work , it ’s a baffling confluence of culprits from your security camera to your router to your ISP .
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“ Who did this ? ! Didyoudo this ? ” All three of them just bear there , shuffling their foot and search shamed .
Apple needs to do for the smart home what it did for Bluetooth headphones with AirPods : take the pain out of the experience . OK , sure , sometimes AirPods do n’t work exactly right , either , but when they do it ’s that saying about forward-looking scientific discipline looking like magic . And Apple can take one of the problem children out of the equating .
The society ’s HomeKit framework and Apple Home smart home platform leveraging local control , mean that , unlike competitors Amazon and Google , it does n’t swear on a cloud connection .
Whether Apple pee a TV or not is n’t that important . What is authoritative is the company amaze serious about being in the smart home business beyond the picayune toe it ’s douse into the market so far . Maybe once it realized it was n’t go to get into your garage , it decided to go for the house . With rumors ofa home plate hubandcameralet ’s hope this is n’t set - top box - style dope but real blast .
