Are you excited about Apple possibly launching an augmented reality headset ? Tim Cook sure is . You probably already figured that , since Cook has proffer his thoughts on AR on several occasions . And he ’s doing it again , this fourth dimension onChina Daily , a state - die hard word outlet in China .
In an interview , Cook says he “ could not be more aroused about the opportunities in the [ AR ] space . Sort of stay tuned and you will see what we have to put up . ” Cook also point out that AR development is in the “ very early innings ” and touted the App Store ’s 14,000 - plus ARKit apps .
A transcript of the AR portion of the interview is post below . you’re able to watch the entire interview below , which focus on China - based app developer and institution .
China Daily : Chinese consumer are highly enthusiastic about VR and AR technologies but some of them are not very quenched with products presently useable on the grocery store . So what do you think are the central factors for AR products such as AR headsets to win in the consumer market place ?
Tim Cook : That is a keen head . I am implausibly excited about AR as you might recognize . And the decisive thing to any techology let in AR is put man at the center of it . And that is what we focus on every mean solar day .
Right now , as an case , we have over 14,000 ARKit apps in the App Store which provide AR experiences for millions of mass around the earthly concern . But I think despite that we ’re still in the very former innings of how this engineering will develop . I could n’t be more excited about the opportunities we see in this distance . And sort of detain tuned and you ’ll see what we have to offer .
Some may look at this confirmation by Cook that an AR headset is coming sooner than later , even though Cook does n’t explicitly say so . Cook ’s instruction is a small more emphatic than what he has said in the past – and Cook has been talking up AR for a prospicient time . In 2016 , Cook saidthat we “ will have AR experience every day ” but that AR poses some “ really gruelling engineering challenge . ” Then theAR headset rumorstrickled out for a while but picked up in the past duet of years , and references to realityOS ( the supposed headset OS ) appear in Mac products , and evolution has acquire more momentum , according to account .
