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It ’s open that Gen Z has an influence on app uptake . cognise as the “ mobile - first generation , ” they make up about40%of all mobile drug user worldwide . Curious about their preferences , we late reach the app tidings firmAppfigures , which furnish an overview of the 50 most downloaded apps by Gen Z this class .
Due to privacy normal , we were ineffectual to obtain data for users aged 13 to 17 . The firm only shared total download numbers for users senesce 18 to 24 , and the data is restrain to users in the U.S. , so it does n’t provide a perfect photograph . Even so , this yield us an idea of the preferences among the older section of this genesis .
From democratic e - commerce and social media platforms to photo redaction tools , allow ’s take a closer aspect at the apps that have resonated with this demographic in 2024 .
found on data from iOS and Android user in the U.S. , the most download app from January to October was Temu , the popular online marketplace that offers nearly every character of product you may think of at intemperately discounted rate .
Gen Z young grownup have downloaded the app 41.98 million times , indicating that the huge extract of low-cost detail is extremely sympathetic to this particular group despite theirdedication to sustainabilityand the on-going debates around fast manner . Temu also play on gamification strategies to actuate shoppers , such as voucher , rewards , and free gifts .
In contrast to Temu , its rival , Shein , managed to gather only 14.68 million new downloads . The figure does n’t necessarily reflect a dwindling involvement in the app . Instead , it suggests that this specific demographic of young adults may have already set up it on their devices .
Not surprisingly , TikTok is in second place next to Temu with 33.23 million downloads . The unforesightful - form video app is pop among drug user aged 18 to 24 for several reason , the most obvious being that it serves as a go - to source for fast - paced , easily digestible content . Interestingly enough , the Gen Z - command app is alsopreferred as a hunt engineover Google .
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Another major TV platform , YouTube , remains popular among Gen Z vernal grownup . Over a span of around 10 months , the wandering app collect 14.03 million new installs , Appfigures noted . While this numeral is not as eminent as TikTok ’s , it still indicates pregnant engagement among this group .
They also seem to be push back growth in theshort drama app industry . One of the latest apps gain care isShortMax , which boast about 1,000 scant films across various genres , include drama , love affair , and mysteries . Data shows that 18- to 24 - twelvemonth - olds have instal the app over 10 million times so far in 2024 .
In accession to their spending and streaming riding habit , Gen Z young adults have also been downloading Meta ’s family of apps . Threads top the tilt at 32.32 million installs , come by WhatsApp at 28.42 million , Instagram at 26.29 million , Facebook at 20.58 million , and Messenger at 17.63 million .
Since Threads was the most recent to plunge , it makes sense that it has more new downloads . Additionally , there seems to be renew interest in Facebook following theredesignaimed at engaging this social media - savvy multiplication . ( While we can not definitively determine whether the update instantly influenced the capitulum in downloads , it ’s worth noting the likely correlation . )
Google , another tech giant , has also amass a decent amount of downloads so far this class . The search engine app saw 17.65 million installs , whereas other Google - owned products Chrome and Meet saw 10.19 million installs and 9.63 million , respectively . Meanwhile , Google Drive garnered 7.22 million downloads , and Google Photos had 6.79 million .
Another not - so - shocking discovery was that OpenAI ’s ChatGPT continues to be favored among 18- to 24 - year - old , gaining 24.63 million app installs . With many Gen Z young adult either starting college or entering the other stages of their careers , ChatGPT has come out as a favored resource for educational determination and life history counseling . A survey lead byBest Collegesrevealed that 43 % of college student have admitted to using ChatGPT or similar AI tool .
Another AI - power app getting traction was AI study companionGauth . The app , developed by TikTok parent company ByteDance , reach 8.37 million new installs . While it has live since 2021 , Gauth saw asurge in downloadsearlier this yr , becoming the second most downloaded education app for iOS devices in the U.S. in April .
For Gen Z , photo sharing and social media apps are integral to their daily lives . So it ’s safe to say that a lot of these types of platforms would make it to the inclination .
In improver to Threads and Instagram ranking extremely , ByteDance’sCapCutis another platform favored by Gen Z new adults . The picture editing app is bed for its range of effects and filters , making it easy to upload edited depicted object to TikTok and other compatible platforms . Data suggest that the app saw 21.72 million new downloads .
Another app from ByteDance , Lemon8 , has also gained some traction among this eld group , with 7.7 million downloads . Although this Instagram copycat has beenslow to growin the U.S. , it seems to be ca-ca procession with its prey audience .
Others on the lean let in Snapchat with 19.16 million installs , followed by Telegram with 13.12 million , Pinterest at 8.23 million , Reddit at 8.06 million , and X at 7.58 million .
So far this year , Netflix has been the top cyclosis armed service to attract the most 18- to 24 - year - olds with 15.67 million installs . Prime Video and Disney+ are not far behind , with 12.86 million and 11.68 million downloads , severally . Max , Peacock , and Tubi each have around 7 million downloads or more .
And it appear the music streaming app capturing lots of interest among Gen Z young adult is none other than the leading platform , Spotify . This app has attracted 10.45 million downloads , highlighting its significant appeal to this years group .
Lastly , we take a look at download data for defrayment apps to determine which platform are most pop among young grownup for making leverage , splitting Federal Reserve note , and sending tips . PayPal , an establish participant in the market , have a leap in Modern downloads , totaling 13.92 million . Venmo followed with 7.8 million downloads , while Cash App show 6.9 million downloads .
