ABC ’s FlashForward may have been cancelled , but the Apple vs. Flash saga has been renewed for another time of year ! In this very special sequence , Adobe Strikes Backwith a series of ads announce its love for Apple . It ’s the equal story of co - qualified engineering and a love freeze off ! melodic line in , wo n’t you ?
THIS MARRIAGE IS SUFFOCATING ME!
Adobe ’s ad blitz comes accompany with a heartfelt and touchingcommentary by founders Chuck Geschke and John Warnock , full of panegyric to open markets and butterfly stroke and a gift certificate for a free scoop of sparkler pick . You like water ice ointment , right ? Well , Apple does n’t want you to have any !
As the founding father of Adobe , we conceive capable markets are in the expert stake of developer , content owners , and consumer .
That we can all agree on .
If only Geschke and Warnock had stop there and we had all mob into their limousine and headed over to Baskin - Jerome Robbins .
If the web sherd into closed systems , if companies put contentedness and covering behind walls …
You have in mind like the wall of a shitty runtime environs that would just as soon break apart the Macalope ’s web web browser as act back aDaily Showclip ? The wall of a evolution environment controlled by one company that makessome pretty secure coin off the deal ?
Oh , no . That ’s not the wall you were talking about . no-good . Go on .
… some indeed may fly high — but their success will amount at the disbursal of the very creativity and innovation that has made the Internet a radical power .
The net is an undecided image where anyone can compete in any way they like . But Adobe did n’t make the Internet . In fact , they tried to fence in off a section of it . Apple , on the other paw , made its own walled garden with a scenic view of the Internet .
Reasonable people can disaccord about which is just , but let ’s at least be true about what we ’re talking about .
Adobe ’s business ism is based on a premise that , in an open market , the best products will win in the end — and the best means to compete is to create the best engineering and innovate quicker than your competitors .
And if that does n’t work , you’re able to always underprice a good deal of money on some really querulous advertizing .
We publish the specifications for Flash — meaning anyone can make their own Flash player .
Publishandcompletely control .
In the remainder , we believe the motion is really this : Who curb the World Wide Web ?
This is not the question at all . Is the iPhone OS the entanglement ? No . That ’s ridiculous .
Really , the Macalope reckon this whole ploy is a terrible tack to take . It attain Adobe look imperfect and needy . “ Aaaaaple wo n’t plaaaaay faaaaair ! ”
Do n’t recite us why we should care about this , Adobe . Show us .
show more …
Mood swings
The Macalope ’s seen a few the great unwashed — albeit pretty jokingly — quote the“First they come for the … ”speech and ask what will bump whenApple finally does come for something you know ? ! WHAT THEN ? !
Well , we ’d interchange to Android , credibly . Or Palm . Or Windows Phone 7 , assuming this is the distant future when cyborgs rule the land with an iron fist . Or the Kin .
Ha - ha ! Just kidding . We ’d never switch to the Kin .
Apple does not operate the smartphone market . Everyone remembers that , correct ?
Technology coverage can be bewildering sometimes . One day the talk peak is “ Android ascendant , iPhone doomed ! ” and the next it ’s “ Apple abuse its monopoly power ! ” and no one seems to notice anything ’s changed .
Who cares?
think of when you first watchedReturn of the Jediand Obi - Wan give his eye - rollingly regretful explanation for lying to Luke about Vader having “ vote down ” his sire ? “ What I recount you was true … from a certain point of view . ” Oh , please!Turns out Luke ’s uncle was right ! That old man ’s mad !
But here we have a case where your opiniondoesreally bet on your point of view . First of all , what do we mean when we talk about “ market ” ? adobe brick conflates the food market for iPhone OS apps with the entire Internet . Those are clearly not the same . Yes , Apple has altogether restricted the grocery store for native iPhone apps ( anyone can still make a Web app ) . If Apple wo n’t O.K. your app and it wo n’t act upon as a Web app , it seems to the Macalope that the best way to make Apple feel the pain is make a really incredible Android app , not take out a crew of expensive ads ( Adobe is at leastdoing both ) . People care to say“Apple never listen to anyone!”but trust the horny one — it’ll listen if people stop buying iPhones .
But the Macalope will be surprised if masses move away from the iPhone in swarm because of a technology that eases the lives ofdevelopersinstead of users .
And that leads us to the second “ tip of view . ” Who ’s reckon to care about this dust - up ? Like NetNewsWire developerBrent Simmons , the Macalope ’s hold a hard time giving a rip . Even if we do n’t support force , we still all embolden when the opprobrious boyfriend gets the snot kicked out of him at the end of the made - for - life movie .
Not that the Macalope ’s saying he watches Lifetime .
Ahem .
So , as an Apple intersection user , it ’s unvoiced to get worked up over not having something he does n’t even want . Sure , it ’s not all about Flash , but it ’s still unclear what the end - user would really be missing out on .
As someone both literally and figuratively invested in the caller , he obviously wants Apple to hold all the cards . There ’s no doubtfulness this hardline stance protects the interest of Apple investors , no matter what your raw - old age doctrines on liberal markets are .
But the Macalope can see how this stinks from the position of a developer . As a developer , you need access to the widest selection of development pecker possible . And there is no competition in iPhone O developing tools . This is why the Macalope arrest whyJonathan “ Wolf ” Rentzsch canceled the C4 developers group discussion . ( To get some illumination on Rentzsch ’s view , the Macalopedid a fast Q&A with him . )
Free market purists should also manage , obviously . Butthoseguys … ugh , God , they ’re so teasing at parties .
The point is , while Obi - Wan was full of it , this is a spot where you may come to unlike answer depending on what your interests are . Can we terminate pretending there ’s one perfect , true answer here ?
