Welcome to our weekend Apple Breakfast column , which includes all of the Apple news you missed this week in a handy bite - sized roundup . We call it Apple Breakfast because we consider it become great with a good morning cup of burnt umber or afternoon tea , but it ’s nerveless if you want to give it a read during luncheon or dinner party hours too .
It’s all Google’s fault
At a job interview I was once take what I thought about the launch of two rival powder store . “ It ’s great , ” I said bullishly . “ It shew you ’re doing the right thing . ”
That ’s a line I ’ve always been lofty of ( and I did get the job ) , but I often wonder about its sincerity . acute competition is a confident affair in the synopsis , and we all pretend to fly high on it , but it ’s much nicer to be doing the right thing without other hoi polloi comment and trying to tusk in on your territory . subject in percentage point : I suspect that Apple was being sarcastic in 1981 when it posted a full - page ad inThe Wall Street Journal“seriously ” receive IBM to the PC mart .
retrovert to the present day , Tim Cook believably is n’t welcoming Google ’s launch this week of thePixel Watchwith open arms . Google ’s first in - house ironware for its Wear group O software weapons platform is a crowing mountain in the smartwatch grocery , which until now Apple has largely had to itself . There sure as shooting has n’t been much serious contention to jeopardize the Apple Watch ’s potency , and the reaching of a technical school behemoth with vast mindshare among Android fans could alter the balance in a means that Apple does n’t savor .
Google’s Pixel Watch doesn’t seem likely to topple the Apple Watch any time soon.
Then again , that ’s Tim Cook ’s problem , not ours . And for the rest of us , an increase in competition isclearlygood . This year ’s Apple Watch Series 8 ( as you may read by following the contact below ) is a good - quality but dumb product with very small to set it apart from the Series 7 — and the lack of a serious competition is at least partly to charge . Google is gravely belated to the food market , and its absence seizure so far has let Apple get away with a development scheme that could charitably be line as conservative . ( A standardized dynamic in the pad market intend Apple does n’t have to take many risks with the iPad either . )
This is n’t to say that the arrival of the Pixel Watch will magically transform Apple ’s glide path to wearables . Just as Apple Maps lagged far behind Google Maps for year after launching , we ca n’t expect Google to check smartwatches on its first swing . The Pixel Watch is not perfect : It has comically dumpy bezels , and its 2018 processor does n’t seen to rival its ambitious terms tag . assault and battery life may be a concern , too – not that the Apple Watch Series 8 is immaculate in that department either .
But that ’s the point . The Apple Watch has n’t had to be impeccable for a very farsighted time because its rivals , either through weak production or no products at all , simply have n’t been able to capitalize on its misstep . Hopefully that will convert now that Google is on the scene , but it ’s a shame the company took so long to get in .
Google’s Pixel Watch doesn’t seem likely to topple the Apple Watch any time soon.
TheiPhone 14and theGoogle Pixel 7 Proare both bare . The perfect phone isalways a twelvemonth away .
There aresix dependable reasonswhy you should grease one’s palms theiPhone 14 Plusinstead of the iPhone 14 Pro Max .
AnotherMacBook killerdies without evenwounding the MacBook .
The iPadisn’t a prominent iPhoneor a touchscreen Mac – sowhat is it ?
Jason Cross explains why Apple’sA16 chipisn’t worthy of its ‘ Pro ’ name .
Pour one out for a legend : Apple ’s most popular iPhone everis now ‘ vintage ’ , as the iPhone 6 join theranks of obsolescence .
Reviews corner
We continue to work our way through Apple ’s declension product slating :
IDG
The rumor mill
Apple will be forced to flip theiPhone to USB - vitamin C by 2024 , after the European Parliament vote in favour of acommon - courser directive . And it ’s not just the iPhone that ’s affected : we ’ve round down up10 productsthat will necessitate to move from Lightning to USB - C.
Apple’s27 - inch ProMotion displaymay launchearly next yr .
The dream ofunder - showing Touch IDon the iPhone isprobably dead .
AnM2 Pro Mac minicouldreplace the ancient Intel exemplar .
Karen Haslam rounds up all thenew Apple productsyou can expectin the rest of 2022 , and in 2023 .
Podcast of the week
Apple’snew AirPods Prohave come ! If you ’re in the mart for fresh earbuds , are they desirable of your thoughtfulness ? We also take a cheeseparing flavor at the newApple Watch Series 8 in this instalment of the Macworld Podcast .
you could catch every instalment of the Macworld Podcast onSpotify , Soundcloud , thePodcasts app , orour own site .
Software updates, bugs & problems
microscope stage Manager on the iPadis too important to get this wrong , look Jason Snell .
Apple ’s MagSafe Charger justreceived a firmware updatefor some reason . CouldiOS 16.1be coming before long ?
Last hebdomad we celebrated the news thatAdaptive Transparencywas come to the original AirPods Pro . Well , that turn out to bean iOS 16.1 genus Beta bug .
