A new resume say that Apple equipment are gaining popularity among teenager , and that aniPad minicould be a sure way to increase Apple product adoption among a younger audience .
Piper Jaffray analyst Gene Munster asked 7,700 US teenagers whether they own an iPhone , and 40 per centime say yes . This is up from 34 per penny who said they own an iPhone in spring this class , and 23 per penny this metre last year .
According to the opinion poll , 62 per cent of the participant say that they be after to bribe an iPhone as their next phone , while just 22 per cent said they would corrupt a Samsung .
Tablet ownership has increased among young mass over the last year too . Munster ’s survey reveal that 44 per cent of participants own a tablet , up 10 per centime from Spring this year and up from 29 per penny recorded last autumn .
Of the participants who said they own pill , 72 per cent enjoin Munster that theirs was an iPad , up two per cent from the resolution of the outpouring survey .
20 per cent of participants said that they do n’t own a tablet but project to buy one in the next six calendar month , 74 per centime of those hoping to buy an iPad .
Interestingly , 43 per cent of the adolescent who need to buy a tab within the next six month say that they would be more likely to do so if Apple unfreeze the rumoured iPad mini at $ 299 or less .
“ We are reaffirmed in our feeling that Apple stay the pre - eminent engineering science brand for teens , ” said Munster . “ We conceive that the launch of a smaller iPad could finally increase iPad ownership among younger drug user . ”
“ Overall , we wait Apple devices to continue to elaborate in stripling possession and conceive that the company is set up well to benefit from dedication among its younger user base , ” Munster concludes .
Apple ’s new iPod spot seems to be geared more towards a immature audience , with sword unexampled colour choices and a Loop accessory to keep the gadget safe from being drop when in ill-chosen hand .
[ ViaFortune ]
