While Steve Jobs ’s departure from the Apple CEO chair marked a major shimmy in the fellowship ’s development , one thing it likely wo n’t touch — for now , anyway — is the company ’s bottom line . Anew survey from market research house ChangeWave Researchsays that the final stage of Jobs ’s tenure at the company ’s top stake wo n’t slow consumer acceptation of its product .
ChangeWave first began asking consumers about how a possible Jobs resignation would impress their purchase habits back in 2008 , afterBloomberg mistakenly bring out an obit for Jobs . At the time , Jobs ’s wellness was a root of concern for investor , ChangeWave director of research Paul Carton toldMacworld .
In 2008 , consumer were wary of a Jobs - less Apple , with 18 percent saying that the icon ’s theoretic surrender would make them less likely to buy Apple merchandise in the future . Since then , though , ChangeWave has revisit the question on a regular basis and , for the most part , the share of worried consumers has continued to fell .
In the most recent survey of the dubiousness , conducted earlier this month , only 4 percent of consumer say they would be less likely to buy Apple product without Jobs at the company ’s helm . Fully 1 percent of those survey said they would bemorelikely to buy product with him go , and 6 per centum said they did n’t know . That signify that almost 90 percent of consumer survey are just as likely to purchase Apple products no matter who ’s in the current chief executive officer place .
It seems , in retrospect , that Jobs ’s multiple leaf ofabsencemay have actually been beneficial to the company , wean consumer off the thought that the former CEO was the only person at Apple who mattered . in the end , it seems , consumers are easy with the mind that it ’s not aboutwhothe company is so much aswhatit ’s making .
In case you ask more evidence that Apple remains on track , take a gander at a couple other number that ChangeWave provides about the winner of the iPad . Not only does Apple ’s tablet continue to predominate the consumer market—85 percent of consumers go over in August about their planned pad purchases said they ’d be buy an iPad — but the inroad in the business securities industry are almost as dramatic .
Among corporate buyers , 80 per centum of those surveyed in August planned to bribe iPads , while just 7 percent said they design to buy a Samsung tablet , 4 percent said they planned to grease one’s palms a Motorola tablet , and 3 percentage were prefer for a RIM PlayBook .
heap those numbers up against their May twin and the floor gets more interesting : at that point , Samsung had captured 6 percent of planned purchase , Motorola 10 percent , and flange 8 percent — all while the iPad still hold 80 per centum . It suggest that , at present , most of the tablet makers are merely fighting among themselves for market place portion while the iPad stands above the ruffle .
As for why , it should n’t be any surprisal at this point . ChangeWave guide out that 70 pct of iPad owners deem themselves “ very satisfied , ” compared to just 42 percent for other tab machine .
So , if the iPad is sitting pretty and consumers have acclimatize to Steve Jobs stepping down , what is there for Apple to worry about ? The bruit Amazon pill hangs on the horizon , but ChangeWave ’s study says that just 2 percent of consumer described themselves as “ very likely ” to buy a Kindle tablet , with 12 percent on the fence as “ somewhat potential . ” That might make it Apple ’s tough challenger to particular date , but it ’s certainly a batch of weight to put on the shoulder of a twist that we have yet to see .
