A newconsumer surveyfrom ChangeWave express that four in ten people who are thinking about buying an e - book reader are planning to get Apple ’s iPad . And more than one in four people who had previously purchase a dissimilar twist say they would have gotten the iPad if it had been usable when they browse .
ChangeWave Researchpolled 3,171 consumers to gauge interest in the iPad and to find out how the iPad might impact the bud e - Good Book reader market . Overall , 4 pct of people are “ very probable ” to buy the iPad after its release , and 9 percent say they are “ passably probable ” to do so . The corresponding numbers for the iPhone before its release in 2007 were 3 percent “ very likely ” and 6 percent “ somewhat likely . ” So , it would seem the iPad has even more pent - up requirement .
appear at future marketplace share for tocopherol - record book reader , the iPad , with 40 per centum , is well forwards of its second - place contender , Amazon ’s Kindle , which is expected to come in around 28 percent . Barnes and Noble ’s Nook is down at 6 percent , and the nearly forgotten Sony Reader comes in at just 1 percent .
But obviously , the iPad is much more than an einsteinium - book reader , as ChangeWave ’s sketch also show . potential buyers were ask to list their top uses for the iPad , and learn e - books comes in third , after surf the Web and checking email .
The resume does n’t address how the iPad will touch the burgeoning market for tablet computers . But in one possible prophylactic point for Apple , one in four probable iPad purchaser say they will go for off on the leverage of another Apple product to get their hands on the iPad . After all , there ’s only so much disposable income to go around .
Of of course , you should approach all consumer surveys with at least a short skepticism . After all , a survey released a month ago bear witness that mass ’s pastime in the iPad turn down significantly after Apple ’s promulgation .
What does it all mean ? Apple may indeed have a hit on its hands with the iPad , but no one can say for certain until the thing hits the street on April 3 .
