Rovio Mobile , the developer of the Angry Birds game , plan to release Taiwanese version of its hit Cartesian product later this year , as it hop to turn the game brand into China ’s big entertainment franchise , an executive said Thursday .
The Finnish caller said on Wednesday that worldwide downloads of the game had strive 140 million .
Angry Birds first started as an Apple iPhone app launch in December 2009 , and has since become one of the most popular mobile games on the market . About 50 to 60 million downloads of Angry Birds are for usage in Android devices , according to the caller .
Rovio now sees a major chance in China ’s gambling mart , said Peter Vesterbacka , principal merchandising officer for the company .
The company is targeting 100 million downloads of the Angry Birds game in China this class . This aim is achievable if one considers China ’s Brobdingnagian telephone number of mobile phone users , he added . According to the country ’s Ministry of Industry and Information Technology , China has 889 million wandering headphone users .
“ 100 million really is a small act for China , ” Vesterbacka enjoin on the sidelines of the Global Mobile Internet Conference in Beijing . “ We are not being that ambitious . ”
Downloads of the Angry Birds secret plan in the country have already rival 10 million , he added .
Rovio specify to attract China ’s user to the game by releasing Angry Birds on a motley of platforms such as PCs and down - end feature phones .
Rovio is setting up a team in China for game ontogeny , while also looking for partnership with Chinese caller and distributors .
“ We require to be more Chinese than most Chinese companies , ” Vesterbacka say .
Rovio design to take vantage of the popularity of Angry Birds to build it into a broad amusement franchise , that will include merchandising , comics and an animated TV show . The company wants to try this mannikin in China as well , where Angry Birds is already one of the most re-create brands in the country , Vesterbecka said .
“ We are very serious about China , ” Vesterbecka added . “ We need to be the leading entertainment marque . ”
