China will be a key market as Finland - based Rovio continues to build on the phenomenal achiever of Angry Birds , while starting study on newfangled games and a cookery book , Rovio ’s Peter Vesterbacka said in oral communication at the Open Mobile Summit conference in London on Wednesday .
An Angry Birds plush toy
The winner of Angry Birds seems to only keep on . The plot reach 200 million downloads two weeks ago , and now it is agency over that number . That amounts to about 130 million unique user , and 200 million minutes of play sentence every day , according to Vesterbacka , who said he did n’t mind if people in the audience kept playing while he was talking .
An Angry Birds plush toy
An important part of the company ’s strategy has been to make the game available on as many chopine as potential , which Vesterbacka calls its “ Tetris strategy . ” It recently added a Web - based version , which it expects will get a duad of hundred million substance abuser , because “ the World Wide Web is the biggest platform out there ” , Vesterbacka enjoin .
Versions for Windows Phone and Samsung ’s Bada are also on the way .
The company is also work on new games that will use the same fiber , but in a unlike way . This is like to what Nintendo has done with Mario , agree to Vesterbacka .
Like many companies , Rovio has high Leslie Townes Hope for the Chinese securities industry . Today it has about 20 million downloads , and the dream for this class is to get to 100 million downloads , which it will achieve by building custom versions of its game for China .
A sign of its uprise popularity is that Rovio is one of the top three most copied brands in China , concord to Vesterbacka . If you go into a store in one of the boastful urban center in China you see copies of Disney characters , Hello Kitty , and Angry Birds , he enounce .
Rovio would favor if everyone in China bribe official merchandise , but , on the other hand , if nobody copy its products it would mean that nobody care . So the company is glad to be among the three most copy brands , Vesterbacka state . “ Next class our ambition is to become the most copied brand , because that would mean it is the biggest entertainment brand , ” Vesterbacka said jestingly .
The combination of addictive games and the mature popularity of smartphones has helped expand the market for gambling , which is full for both Rovio and the industry as a whole . Many of Rovio ’s users have never played a console table secret plan , and probably never will , harmonise to Vesterbacka .
The advent of app stores and the democratization of nomadic growth has also been key for what in the beginning was a company with only a handful of employees . In the pre - app computer memory days it was very difficult to make your mark as a small developer , because you either had to convince a phone maker to take your app on their earphone or convince an operator to help with statistical distribution , grant to Vesterbacka .
But Rovio does n’t look at itself as just a game fellowship . It has moved on to its “ Mickey Mouse ” strategy , which include sell millions of T - shirt and toys , and last calendar week it also bought an animation studio , which it will apply to get serious about animation . The society has started with short and “ who knows , one mean solar day we ’ll make a movie , ” Vesterbacka say .
The next step in its strategy to branch out will be its first book , which will be a cook book , Vesterbacka say without provide any other details than that it will be uncommitted on theme and as an tocopherol - book .
Rovio is the first games company to build a world-wide brand starting in the mobile grocery and then expanding into other areas , Vesterbacka say . Previously , game companies started with characters from comics , books and movies . Going forward you could anticipate a lot new brands make the same journey as Angry Birds has , allot to Vesterbacka .
