In a recent audience , Tim Cook himself acknowledged thatVision Pro’shefty toll tag is a barrier to widespread espousal of the product . “ At $ 3,500 , ” headmittedto The Wall Street Journal , “ it ’s not a aggregated - market production . Right now , it ’s an early - adopter ware . ”
You might think , then , that get down the price would be a priority at Apple Park , and pundits believe the company is working on a ( comparatively ) budget - centre model , perhaps called theVision SEor just plain Vision and pitch at around $ 2,000 . But the in vogue reputation indicate that this wo n’t arrive any fourth dimension soon .
The budget model , Kuo explains , has been delayed to a launch “ beyond 2027 . ”
Why would Apple prioritise another $ 3,499 headset instead of something within the grasp of a larger market ? Well , Kuo mistrust that cutting the price would n’t actually move the needle significantly on unit gross revenue because it would n’t create “ successful employment cases . ”
“ plainly reducing the price would n’t assist create successful use cases , ” he spell . “ It ’s exchangeable to the HomePod spot — even after launch the cheap HomePod miniskirt , Apple ’s smart Speaker failed to become mainstream products . ” It ’s certainly true that most possible customers struggle to see how Vision Pro would suit into their lives . It does n’t yet have a Orcinus orca app that would justify the outlay of $ 1,000 , let alone $ 2,000 or $ 3,499 .
But a further headache for Project Vision SE is the loss of the wow factor . Vision Pro may not be a hardheaded choice for 99 % of Apple rooter but it does reliablyblow them awaywhen they experience a demo . But Vision SE , so as to get that cost down , is probable to call for substantial compromises andkey feature cuts . And at this point in the production ’s lifecycle , Apple may simply feel that these compromises are impossible .
say ourVision Pro review .
