According to areport from Bloomberg , Senior Director of Siri and Information Intelligence Robby Walker held an all - hands meeting to discuss therecent delay of novel Siri lineament .
He called the holdup of these key feature “ horrible and embarrassing , ” grant to the report , and pronounce the team was present a “ forged point . ” The features in dubiousness — on - screen awareness , personal context of use , and in - app actions , have reportedly been delayed until at least 2026 , but Walker did not put forward in the meeting when the features would actually be delivered . Apple has only say publically that the new Siri features would come “ in the coming yr . ”
The features were advertize before they were ready , he acknowledged and lamented that his team is probably feeling pretty bad in good order about now . According to Bloomberg ’s account , Walker consecrate to hand over “ an industry - leading practical help . ”
It ’s unclear if Apple has the correct organization or vision to reach that . As we compose recently , Siri did n’t just pretermit a deadline for young ripe AI features , it ’s actuallyembarrassingly badat all the things it ’s already supposed to do well . Walker say that , while the companionship is draw a bead on to give up the check Siri features in the iOS 19 timeframe , it may not even make that release target . “ We have other commitments across Apple to other projects , ” he order , adding “ We require to keep our commitments to those , and we understand those are now potentially more timeline - urgent than the lineament that have been deferred . ”
It is becoming increasingly obvious that Siri is in bad form and hope is not on the view . Dramatic melioration are needed not just to “ catch up ” to rivals , but to deliver be Siri features at a lineament level Apple can be proud of . It may be that Siri involve to be only re - engineered from the ground up , and that sort of thing can take age , even if it ’s already underway . Meanwhile , Apple rivals in the AI blank space are race ahead — by the time Apple cede a “ new and meliorate ” Siri , how advanced will the competition be ?
The Bloomberg report submit that Apple does n’t plan to fire any executives over Apple ’s increase AI trouble , but that the state of affairs can change at any clip .
