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Image Credits:Queerie(opens in a new window)

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[Slide 3] I love a good rallying cry.Image Credits: Queerie

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[Slide 4] That’s certainly a problem worth solving.Image Credits: Queerie

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[Slide 10] Hello Quuties.Image Credits: Queerie

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[Slide 7] Yes, that’s a dating app.Image Credits: Queerie

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[Slide 8] This isn’t really showing traction.Image Credits:Queerie

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[Slide 12] This is not a startup.Image Credits: Queerie

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10% week-on-week growth with a 1,000 user basis looks like this.Image Credits: TechCrunch / Haje Kamps

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Queerie is a dating app aimed specifically at LGBTQIA+ kinfolk . It ’s a very other - stage company that ’s raising just $ 300,000 — a round size that typically devolve into the “ supporter and family ” family .

Dating is a fiercely competitive infinite , and there ’s been a fair amount of M&A action over the year , so I was eager to take a closer look .

We ’re take care for more unique sales talk decks to shoot down down , so if you require to posit your own , here ’s how you could do that .

Slides in this deck

Queerie shared its full , unredacted , 13 - glide pitch pack of cards with TechCrunch .

A couple of things to love about Queerie’s pitch deck

The first matter that excise me about Queerie ’s deck of cards is that it feel wise and fun . The consumption of language and graphics is clean , simple and engaging . A gravid starting stop for a consumer stigma !

Lead with the mission

If you ’re trying to make the world a better position , you’reprobablygoing to attract foreign mission - align investors . So why not spell out your delegation front and center ? It ’s a knock-down storytelling technique that ’s well executed in the Queerie deck .

Talk about a hard-hitting problem

This job microscope slide gave me pause : It stood as a reminder that in a lot of places , isolation and genial health challenge are rife in queer spaces .

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The society is position itself less as a dating app and more as a solution for loneliness . Whether investors will buy it and whether this app is the proper solution to the job the fellowship identifies are separate question . What is certain , however , is that the problem Queerie outline is one worth solving .

Four things that Queerie could have improved

I really want Queerie to be , so it pain me to see that the way the troupe is monger make it essentially unfundable .

Is this the right team?

I see at least one dating app huckster every month , which stool sense : geological dating and finding the right partner(s ) is an important part of many people ’s living , and it seems like such an easy thing to dobetterthan what ’s currently out there . The upshot is that many of these startups have founder with alotof experience in the date world .

But where are the women ? For a party that ’s build up an “ inclusivity - design platform , ” that seems like a bit of an inadvertence .

There ’s some interesting experience here , but most of the people seem almosttoosenior for this startup . I have it off that ’s a rarefied affair to complain about , but one of the CTOs has been a situation reliableness engineer at Google for 18 year . That ’s a very specialized job , and while scale an app like Queerie is break to be significant , I ’m discover myself doubt how much intersection there is between scaling Google ’s base and scaling a site like Queerie .

Overall , from take the squad ’s LinkedIn visibility and what ’s on this lantern slide , I determine myself conclude that they might be able to build a really good , well - run app with a swell user experience — but that is n’t enough to build a successful company . There is a huge gap on the sale and merchandising side , and there ’s not a batch of inauguration experience across the team either . If this sloping trough could add a seasoned marketeer with consumer marketing app experience , I think the squad would be more believable right out of the gate .

This is just describing a dating app

I really do n’t understand what this coast is trying to accomplish :

This lantern slide is a chip of a waste . It does n’t show any of the confidential sauce for why Queerie is going to be successful where others have fail ; there ’s nothing new or innovative here .

Slides in a pitch deck of cards should help an investor decide to endow . If someone understand the slide and it ’s likely to be achromatic ( or even negative ) , it ’s best leave out .

That’s not traction

The company say it has a “ closed version of the mobile app , ” but this 13 - lantern slide deck does n’t include a exclusive screenshot of the app . The company says it has 95 beta quizzer , which is great , but that is n’t really “ grip . ” grip would be how these beta testers are interact with the platform . Are they paying ? What are the DAU / MAU ( daily / monthly dynamic users ) stats ?

I ’m writing this on March 31 , which is the last day of Q1 2024 , so I ’m confused why the troupe tell it survey 3,000 people in Q2 of 2024 ? The company also order it is plan to grow the initial user base with “ hard growth ” in Q3 , but then says it is launching the app in June , which is in Q2 . This is n’t a immense sight , but it is a little puzzling .

Fundamentally not venture scale

This microscope slide , which key how apace the company require to grow , raises some ruddy sword lily .

After the first yr , the company is only planning to spend $ 40,000 per year on app development . That does n’t even get a half - decent part - time developer . For a company that ’s a tech inauguration , that ’s a terrifying oversight : Is the company not planning to bear on to develop its apps ?

The ontogeny here is way , right smart too slow . Elsewhere in the deck the company says it will take on 1,000 users in the first half of 2024 , but then it ’s go bad to hit 20,000 monthly active users by the last of the year . Then suddenly the growing drop to “ merely ” double in 2025 , and doubling again in 2026 . For a hypergrowth former - stage startup , those numbers are fearful . startup typically desire to be produce 10 % week - over - week in the early stages . If you startle with 1,000 users , after a year of 10 % week - on - week growth , you should be at around 130,000 user :

Even worse , however , with the current six - year financials , Queerie is plan to do just under $ 10 million of revenue in 2029 . That ’s pretty dismal and indicates that the founders do n’t have a particularly aggressive growth architectural plan in place . Its own numbers show that it only expects about 15 % of its customers to be paying $ 8 per month .

Elsewhere in the deck of cards , the party enjoin , “ Our roving app will permit us to expand to more cities as we raise more capital , ” which is awing , but the financial overview does n’t show more fundraising happening in the byplay , so it ’s unreadable when or how much the company is design to raise .

In a nutshell , this coast shows that Queerie could be a jolly successful life-style business , but I reverence that no investor would go anywhere near this as an investment ; it ’s too unambitious , and it usher that the company ’s founders do n’t understand what is bear of them as startup laminitis .

The full pitch deck

If you desire your own pitch pack of cards teardown featured on TechCrunch , here ’s more information . Also , chequer outall our Pitch Deck Teardownsall collected in one ready to hand place for you !