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Image Credits:HomeCooks(opens in a new window)
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[Slide 17] HomeCooks argues that the audience scales with supply. Normally, I’d call BS, but the numbers back up their claims.Image Credits: HomeCooks
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[Slide 14] Yassss!Image Credits: HomeCooks
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[Slide 20] Well . . . Damn! That’s impressive!Image credit: HomeCooks
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[Slide 21] So close.Image credit: HomeCooks
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[Slide 15] I’m not sure investors will care . . .Image Credits: HomeCooks
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[Slide 6] Growing, yes. Fast? Wellllll . . .Image Credits: HomeCooks
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When you get your bar heights right, it looks a lot better.Image Credits: Haje Kamps / TechCrunch
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in the beginning a Facebook grouping started during the COVID-19 lockdowns in 2020 that the great unwashed used to ready healthy meals for others nearby , HomeCookshas now evolved into a comprehensive marketplace for chefs . It facilitates the intact appendage for its chef , from cooking to delivery , and offer over 200 meal options . The caller late raise $ 3.2 million in crowdfunding on Seedrs .
Positioning itself as the “ Etsy of nutrient , ” HomeCooks has grown rapidly and today serves around 7,000 client . Let ’s look at how it told its report for its crowdfunding military campaign .
speedy coddler alert here : At 25 slides , this deck is right smart too long , but it ’s also one of the best sales pitch decks I ’ve envision in a hot min .
We ’re looking for more unique pitch decks to snap down , so if you want to submit your own , here ’s how you’re able to do that .
Slides in this deck
The companionship shared its 25 - slide deck in full , without redactions or edits . Here ’s how that rock out :
Three things to love
This is n’t a complete pitch deck of cards , but I ’ll be bedamn if it is n’t an incredibly adept one . Here are some of the highlights :
Threading the marketplace needle
There aresomany reason why marketplaces are gruelingly hard to draw off . First and foremost , market ask a big number of buyers and sellers to be successful . However , attracting trafficker without a substantive emptor Qaeda , and frailty versa , is a meaning challenge best draw as a “ poulet - and - testicle ” problem . Also , managing the balance between supply and demand can be tricky : Too much supplying can lead to low prices and disgruntled Peter Sellers , while too minuscule can frustrate buyers . This Libra must be constantly monitor and grapple .
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In this deck , HomeCooks shows that it has figured out how to make this work .
A sustainability angle
Okay , so …
Just a few weeks ago , I ranted abouthow founders do n’t seem to have an appetite for play up sustainability in their pitch shot decks , which is why I was ever so delighted to see HomeCooks take another tack .
I ’m not 100 % sure I actuallybelievethese claims — amateur Captain James Cook are often passably wasteful , and 5 % does n’t actually sound like it’sthatmuch dissipation . That aside , I know how the ship’s company effortlessly weaves a sustainability report into its fundraising tale .
A hell of a team
Buried all the path back at slide 20 , the company take out a surprise out of the chapeau :
Founder - market paroxysm is the name of the game here . Why areyouthe proper team to make this happen ? This is what that look like in practice : A founder back by a squad with in - astuteness experience from relevant industries , as well as advisor and investor who really understand the market .
Bravo .
In the residual of this teardown , we ’ll take a look at three things HomeCooks could have improved or done otherwise , along with its full pitch shot deck !
Three things that could be improved
Overall , there ’s really only one meaning flaw with the HomeCooks deck , so have ’s start there .
What’s with the use of funds?
Startups everywhere just ca n’t seem to get the “ ask ” and “ use of fund ” slides decently . My own datashows that only 5 % of laminitis get the “ use of funds ” slide right , and this deck is no exception .
This slide has a few man of the puzzle , but for a perfect score , it would have to be more specific anduse SMART goalsto really excuse the quarry this caller is direct for . “ societal feed ” and “ App press release ” are too fuzzy , and no investor give a poop about “ 5x key hires . ”
The society even says it wants to get “ ready for Series A , ” but this slide is describing a companionship that expects to have sometime next class :
Those metrics are pretty average , overall . Yes , the monthly taxation is impressive , but consumers are fickle . How many active meals a ship’s company has is pretty irrelevant to its succeeder with raising a Series A.
The company should ideally have set a serial of measurable milestones that would paint a picture of a society that would have no problem raising a emergence round . This slide is n’t all bad , but it does n’t quite cut it either .
Startups : Your fundraising outcomes jell the point for your next round , so care for them as such .
A complicated marketplace narrative
It ’s impressive that the company could show that it has been able to make a mart - based business concern modelling work , but there ’s a flip side to this , too . HomeCooks has to say two stories at once : That of the supply side and that of the demand side .
Invariably , that complicate the narrative , as you now have to explain two sets of trouble , resolution and products . There ’s no real way around that — or is there ? outride tuned for an upcoming article where I show how you could weave that needle — and it becomes really arduous to severalise a blank chronicle .
Personally , I care HomeCooks had just tell one storey first — probably the demand side ’s . After all , that ’s where the money comes from . Once you ’ve established that side of the story ( client acquisition , expenditure habits , churn , etc . ) , you could show that the commercial enterprise is working well . cut through the provision side could be much simple afterwards .
In Slide 15 , you may see where the narration stall . Yes , it ’s of import for the food for thought creators to make money ( otherwise they ’d churn off the platform ) , but I would n’t call £ 0.6 K to £ 0.8 K ( that ’s $ 700 to $ 1,000 per calendar month ) “ serious money . ”
A white floor makes the narrative easy to empathise .
The big caution here , of course , is that this is a crowdfunding political campaign , which means that every customer and wangle on the platform could potentially see these slides , and you ca n’t be as outspoken as you might be in a closed room with an investor . You have to be kinder and more raw , so I ’m unforced to give HomeCooks some grace on this one .
“We are growing fast” . . . Are you?!
Okay , I ’m nitpicking here . The number here are objectively telling . But , when I look at this graphical record , a small red flag goes off in my head immediately . That is n’t a graph show exponential growth . In fact , it look like ontogenesis is slow down somewhat significantly . That ’s not good !
But , actually , the caller is doing itself a disservice by screwing up the chart here . The £ 158 K bar at the top right should be about 50 % taller than the £ 105 K barroom . Here ’s what itshouldlook like :
I also add together trend line for the actual revenue and the project amount — that ’s in spades an exponential growth curve .
As a startup , ensure your graphics make sentience . It is not a good idea to overstate your progress , but minimize it is the kind of false modesty that wo n’t do you any favors !
The full pitch deck
If you need your own auction pitch deck teardown featured on TC+,here ’s more information . Also , look into outall our Pitch Deck Teardowns and other pitch advice , all collected in one handy place for you !
