Despite occasional and more or less haunting rumour about an Apple Ring , the CEO of the most well - known smart ring maker is n’t concerned . In fact , he does n’t think Apple will enter the family at all .
In arecent interview with CNBC at the connection Summitin Lisbon , Portugal , Oura CEO Tom Hale predicted that Apple likely wo n’t enter the smart anchor ring space — not because it ’s unprofitable but because it ’s hard .
“ I call back they [ Apple ] are unconvinced about the time value of having a ring and a watch together and they ’re not interested in undercutting the Apple Watch as a business , ” Hale said . “ I think they ’re in all probability keeping a close centre on Samsung and a penny-pinching eye on us , but it ’s hard to do this product family right . ”
Hale may very well leaven right , but a smart ring does n’t have to cannibalize Apple Watch sales . If the toll and positioning are correct , and Apple ring could augment the Apple Watch with new sensors or information collected when the watch is charging or not being worn .
Apple has been rumored to be explore the launching of a impertinent anchor ring for years but little unanimous info has turn up to indicate an actual merchandise is anywhere near product . However , Apple has made health technical school a top precedence recently , include append a auditory modality Protection andHearing Aidfeatures to the AirPods Pro . There have also been persistent rumors that Apple is design to add together more wellness features to the AirPods , such as spunk - charge per unit monitoring .
TheOura Ring 4has a battery that lasts longer than a hebdomad and tracks “ more than 20 biometry ” throughout the day , including sleep , steps , and blood - atomic number 8 levels . Samsung also of late entered the voguish annulus marketplace with its ownGalaxy Ringfor $ 400 .
