There ’s nothing like an Apple tv set software update that compels me to wonder just how that whole iTunes Store letting thing is live on . As you may recall , Apple missed its 1,000 - lease - by - the - remainder - of - February appraisal and did so by a passably significant margin . Now that it ’s smack - splash in the centre of April , nearly seven weeks after the deadline , has Apple in conclusion achieved its destination ?

Not altogether , no .

Starting with the good news , Apple now extend Apple TV proprietor nearly 200 movies in HD ( the sum stand at 195 as I compose this ) . you could get this total simply by choosing the All HD command within the Apple TV ’s Movie section and counting the routine of motion picture posters that appear .

Calculating the total number of renting uncommitted from the iTunes Store via your Apple telecasting is difficult , if not impossible . The good solution I could fare up with was to count the number of movies available within each genre — Action & Adventure , Comedy , and Drama , for good example . Using this method acting I found 437 movie . But I screw this is only a fierce estimate as not all motion-picture show appear within the Genres listings . For example , when you sail to the page forA Clockwork Orangeit ’s listed as a Drama , yet it does n’t appear under that heading when you front in the Drama genre listing .

The version of the iTunes Store reachable from your figurer also remain well myopic of 1,000 film rentals . When you pilot to the Movies page within the Store and tick theAll Movies linkyou’ll come up 784 titles . This act include all picture at the Store , both those that are for cut-rate sale and those that are for rip . To see just letting , choose Store - > Search to bring up the Store ’s Power Search window , choose Movies from the Power Search pop - up menu , activate the Search Movies That Are Available For Rent option , and click the Search button . As of Tax Day 2008 , the resulting number of rental is 604 . ( For those concerned , you may also look for just those flick that are close caption . That bit is 52 , 10 of which are for purchase only . )

By style of monitor , Apple ’s January pressing expiration stated :

iTunes Movie Rentals launches today and will tender over 1,000 titles by the end of February … .

And that has n’t happened .

When asked about the holdup in moving-picture show letting , Steve Jobs placed the blame square on the shoulder joint of the movie companies , suggesting that deal over right were lease longer than anyone look to . Now that the Hollywood writer strike is over and the amusement moguls have nothing to distract them other than the small matter ofnegotiations with the Screen Actors Guild , perhaps they can take iTunes movie rentals off the back burner and onto our reckoner , iPods , iPhones , and Apple idiot box .