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Macworld’slive insurance coverage of Steve Jobs ’ keynote has concluded . Please visit our entanglement web site for more information and news program from the show .
Instead of the common venue in Moscone ’s South Hall , Apple has shift today ’s keynote name and address to Moscone West , a newer readiness next door to the Moscone Convention Center that Apple has used to put up WWDC and other special events .
Greenpeace activists , trying to absorb care to title that Apple use hazardous chemical substance in its products and lacks a worldwide computer and iPod recycling program , shop a protest on the street outside the locus .
“ give thanks you for coming . We ’re go to make some chronicle today , ” he say .
“ It was just a twelvemonth ago that I announced we were going to switch to Intel mainframe , ” said Jobs . “ I say we ’d do it in the coming 12 month . We did it in seven months . It ’s been the smoothest and most successful transition that we have seen in our manufacture . ”
Half of all Macs in the United States are now being sold to people who are first time Mac users , said Jobs .
“ 2007 is go to be a great yr for the Mac , but this is all we ’re going to peach about the Mac today , ” he added .
The iPod is the world ’s most popular euphony role player , and the iPod nano is the world ’s most popular MP3 player , said Jobs . Apple has sold more than 2 billion songs on its iTunes Store to date .
The iTunes Store and movies
“ There was an article recently that pronounce iTunes sales have slow up dramatically . I do n’t know what date they ’re see at , ” said Jobs . “ What we see is iTunes sales were really up this year . We duplicate the number of songs we sold in 2006 . We are deal over 5 million songs a day . Is n’t that unbelievable ? 58 birdsong every endorsement . ”
Jobs said that the iTunes Store has sold 50 million television shows through the iTunes Store . And within four month , the service has sold 1.3 million movies . “ Which I think has transcend all of our outlook , ” he added .
job then revealed that Apple has struck a deal with Paramount . “ We ’re thrilled because they have some amazing motion picture : Tomb Raider , Patriot Games , Star Trek , Red October , School of Rock , ” he say .
250 movie are now offer on iTunes , said Jobs . “ We ’re getting them up as fast as we can in the next week or so , ” he aver . “ We go for to add up more movies as other studious throw in with us in 2007 . ”
Zune
The new iPod competitor on the block in Microsoft ’s Zune , which launched this past holiday season . Jobs tell that Zune had a 2 percent market share .
“ So no matter how you seek to spin this , what can you say ? ” Jobs say . Behind him , an image of the Zune on the screen break open into flaming and evanesce away .
Apple TV
Jobs then revealed the final name of the product he first revealed during a special effect in September , 2006 — then named “ iTV . ” The net product is called Apple TV .
The Apple TV radiocommunication connects your digital medium to your widescreen TV , said Jobs . The machine include power , USB 2.0 , ethernet , built - in Wi - Fi , HDMI , component television , audio and optical audio port wine on its back .
The Apple TV is up to of display 720p HD video recording , and incorporates its own 40 GB intemperate drive , said Jobs — capable of store up to 50 hours of TV .
The Apple television set uses the new 802.11n draft standard , said Jobs — a faster wireless networking applied science . “ And it has an Intel C.P.U. in it , so it ’s got processing horsepower to do the sort of UI we like to do , ” he append .
The Apple TV auto - syncs content from one computer and can pour content from up to five computers , said Jobs . “ Just like you’re able to arrange up an iPod , you’re able to set up an Apple television set , ” he explained . It works flat from iTunes . computer that pelt content to the Apple TV do n’t salt away their content on the parkway , but users can check it live via the internet .
Jobs then demo the Apple TV , showing the port , playing movie trailers and cartridge clip from television shows . He added that the Apple TV can also be used for digital still epitome and euphony . “ When it ’s spiel a birdcall , the record album art appears and there ’s an iTunes - same interface . Every ten second or so it flips the positions so it does n’t cauterize in your LCD idiot box , ” he said .
Apple elderly vice president of general product marketing Phil Schiller then bring the phase with Jobs , MacBook in hand , to demonstrate how the Apple goggle box figure out with someone else ’s computer . Jobs go to the Sources menu , chose Connect to New iTunes and put in a PIN number . Schiller then entered that number on his written matter of iTunes , and connected . Then Schiller streamed a clip from television shows stored topically on his MacBook .
The Apple TV is price at $ 299 , and is ship in February , 2007 . Jobs said that Apple is taking ordination starting today .
The iPhone
“ This is a day I ’ve been looking forward to for two and a half years , ” said Jobs . “ Every once in a while a revolutionary product get along that shift everything . ”
In 1984 , said Jobs , Apple introduced the Macintosh , and changed the computer manufacture . In 2001 , Apple introduced the iPod , and modify the intact music industry .
“ Well , today , we ’re introduce three rotatory product of this class , ” said Jobs . “ The first one is a widescreen iPod with touch controls . The second is a rotatory peregrine phone . The third is a breakthrough Internet communication theory twist . ”
“ These are not three disjoined devices , ” said Jobs . “ This is one gadget . And we are call off it iPhone . Today Apple is going to reinvent the earphone . ”
Jobs explained that smartphones provide headphone and e-mail and what he shout out “ the baby Internet . They ’re not so smart and not so easy to practice . ”
“ We do n’t want to do these , ” he say . “ We want to do a leapfrog product that ’s way sassy than these speech sound and much easier to use . So we ’re run low to reinvent the phone . ”
The iPhone does not use a keyboard , nor does it use a stylus , as many smartphones do today . The twist use new technology call “ Multitouch . ”
“ We ’re go to use the best pointing machine in our world , ” said Jobs . “ We ’re born with 10 of them , our finger . ”
Multitouch is far more accurate than any touch presentation , according to Jobs . It ignores unintended touches , support multi - fingers gesture . “ And boy , have we patented it , ” he tot .
The iPhone run Mac OS X , said Jobs . “ We start with a solid cornerstone , ” he explain .
“ Why would we run such a advanced operating system on a mobile twist ? It ’s got everything we call for , ” he say . “ It ’s got multitasking , networking , king direction , awe-inspiring security and the right apps . It ’s acquire all the material we want . And it ’s ramp up the right way in to iPhone . And has let us create desktop - class applications and networking .
iPhone also synchronizes through iTunes . It sync media , contact information , calendars , photos , notes , bookmarks , email account . “ All that stuff can be displace over the iPhone entirely automatically , ” said Jobs .
The iPhone feature a 3.5 - column inch , 160 dot - per - inch color screen door . There ’s a modest “ house ” button it . It ’s also remarkably thin—11.6 millimeter , thinner than any smartphone out there , according to Jobs .
On one side , the iPhone variation a band / tacit substitution , bulk up and down controls . On its silver back side is a 2 megapixel digital camera . The bottom features a loudspeaker system , microphone and iPod dock connector .
The iPhone also contain a proximity sensor that mechanically deactivates the screen and turn off the hint sensor when you conjure the equipment to your fount . An ambient light detector will smell lighting condition and adjust light levels accordingly . And an accelerometer can assure when you shift from portraiture to landscape painting modality .
line of work ’ demonstration of the iPhone set about with iPod - tie in features . An iPod icon along the bottom of the silver screen bring up a list of music , and Jobs flicker his digit to scroll up and down . He flipped the iPhone on its side and it reoriented to landscape modality , exhibit album art in iTunes ’ “ Cover Flow ” mode . line of work also show video on the gadget .
“ We require to reinvent the phone , ” he reiterated . “ What ’s the killer app ? The killer app is making Call ! It ’s awful how intemperately it is to make calls on phones . We desire you to employ liaison like never before . ”
The iPhone can synchronize contact from a PC or Mac , and features “ Visual Voicemail . ” He described it as “ random admittance voice mail ” that lets you voyage directly to the voice messages you ’re concerned in .
iPhone is a quad - band phone that operate on on GSM and EDGE networks . That ’s the most democratic international criterion , said Jobs , though Apple plans to make 3 GB headphone in the futurity . It also integrate Wi - Fi and Bluetooth 2.0 connectivity , and will automatically switch from a cellphone phone data point connection to Wi - Fi when it gets in range .
Demonstrating the earpiece ’s ability to make calls , he touch the screen ’s speech sound picture and scroll through his impinging list , pulling up Jonathan I ve , older vice prexy of industrial design . Phil Schiller then called Jobs — seeable through call look . job press a “ merge calls ” push button and then produce a three way conference career .
The iPhone ’s text edition messaging port looks similar to iChat — substance abuser dialog is incase in bubbles , and a touch sensation keyboard appear below . And the telephone set ’s photograph management software enable you to use a “ pinching ” motion to soar upwards in and out of pictures .
The iPhone ’s net connectivity include HTML - subject email that works with any IMAP or POP - ground email help . Apple has also included its Safari Web internet browser . job called it the “ first to the full operable hypertext markup language web web browser on a phone . ”
The same finger - pinching trick also works with Safari , to zoom along in and out of icon on entanglement pages .
job said that Yahoo will offer up free “ push ” email capabilities using IMAP to all Yahoo ! chain mail users . “ When you get a message , it ’ll advertize it right out to the phone for you , ” he said .
The iPhone also support Dashboard widgets , lead off off with weather and stock .
“ This a breakthrough Internet communicator , ” said Jobs . “ It ’s the cyberspace in your pocket . ”
Schmidt state that the iPhone lets company like Apple and Google “ merge without unite , ” combining the “ brain trust ” of Apple ’s ontogenesis team and company like google to create a “ unlined environment . ”
Jerry Yang , Centennial State - beginner and CEO of Yahoo , extract similar sentiments , and stated his Leslie Townes Hope that Yahoo ’s OneSearch feature will be patronize on the iPhone soon . “ Just conceive , ” articulate Yang . “ It ’s essentially like having a BlackBerry without the Exchange server . ”
Apple is also introducing accessories for the iPhone , including stereo headphones that include a mike and replacement and a Bluetooth headset .
The iPhone sport a battery that lasts for five hours of talk clip , video or WWW Thomas Nelson Page browse , or 16 hour of audio playback .
“ So what should we price it at ? ” business mused . The price will be $ 499 with a two class contract bridge for a 4 GB exemplar , or an 8 GB model for $ 599 . And it will be released in the United States in June . Jobs say Apple anticipates bringing the iPhone to Europe in the fourth calendar fourth of 2007 , and Asia in 2008 .
Cingular , the North American cell service provider that has sold iTunes - fit out headphone from Motorola , will be Apple ’s single service partner . “ They are the best and most popular meshwork in the country , ” say Jobs , bring that Cingular put to work with Apple to acquire the Visual Voicemail technology—“the first yield ” of their collaboration , which required the growing of engineering both for the phone and connection .
Stan Sigman , CEO of Cingular , link Jobs on level and said that his troupe is pleased to distribute “ one of the most thirstily counter wireless products ever . ”
“ This is not an MVNO , ” said Sigman , referring to a Mobile Virtual web Operation , such as Virgin Wireless , Disney Mobile , Helio and others — company that grease one’s palms bandwidth mental ability on mobile phone service supplier web and extend added value , such as exclusive handsets or content . “ It ’s a unique family relationship that lets Apple be Apple and Cingular be Cingular . ”
Jobs showed a slide that estimated the food market for phones to be in the vicinity of 957 million units . “ In 2008 we are going to endeavor to take hold of 1 percent marketshare , ” he said . “ We reckon we ’re going to have the best intersection in the world . ”
Apple Inc.
“ The Mac , iPod , Apple TV and iPhone . Only one of those is a reckoner . So we ’re changing the name , ” order Jobs . “ We ’re announcing today that we ’re dropping the ‘ figurer ’ from our name , and from this day forth we ’re conk to be bang as Apple Inc. ”
“ The iPod changed everything in 2001 , ” he said . “ and we ’re exit to do it again with the iPhone in 2007 . ”
Jobs then ask the audience to applaud for “ these folks who worked on these Cartesian product , ” require the Apple employees to stand up . “ give thanks the families , ” he added . “ They have n’t envision a batch of us , specially in the last six calendar month . ”
Closing the proceedings , pop Isaac M. Singer John Mayer — who has stood on level with Jobs several times over the retiring few years — played his come to song “ Gravity ” and “ Waiting On the World to switch . ”
“ Steve Jobs and Apple Inc. just make life more fun , ” aver Mayer in between songs . “ It ’s the precise reverse of terrorist act . ”
After Mayer finished , Jobs thanked Macworld Expo attendees for coming , and added , “ We ’ll see you all soon . ”
