AI - based search choice may be fare to Safari across Apple ’s platforms .
At least , that ’s what Eddy Cue , Apple ’s elderly VP of service , testified in the Justice Department ’s lawsuit against Alphabet Inc. The causa is over Google ’s monopoly over lookup and whether it broke antitrust law . One of the means it was said to have done this is by paying Apple to maintain its berth as the nonremittal hunt engine in Safari ( realistically , the only web internet browser for over a billion iPhone user ) .
Last year , the royal court line up Google to be acting as a monopoliser , claiming it “ has acted as one to wield its monopoly . It has violated department 2 of the Sherman Act . ” Now , Google is in Margaret Court again to talk about exactly what the therapeutic should be — will Alphabet / Google ’s properties be go bad apart ? If so , how ?
In his court show , Eddy Cue note on the Safari search great deal with Google and where thing are headed , according to areport from Bloomberg . Cue pronounce Apple is “ actively seem at ” changing the way search piece of work in Safari to focus on AI - powered hunt engines . Searches really dim on Safari last month for the first time , he said , which he attribute to masses getting their answer from AI . Cue said he believes AI - based search ware like those from Perplexity , Anthropic , and OpenAI will finally supercede the received hunting one gets from Google . He carry to add those as search providers to Safari in the futurity , append , “ We will tote up them to the list — they probably wo n’t be the default . ”
Cue said the products still ask to improve before that happens , however . He said making Google the default search was a natural option because the other lookup engines were valid alternative . “ I intend today there is much neat potential because there are raw neophyte attacking the trouble in a different elbow room , ” he bestow .
Meanwhile , Google is moving onward rapidly to incorporate AI into its search termination and will presently debut a new “ AI mode ” for its search . In general , it seems that the public dislike AI stuff inserted into search results , and the only feedback we see is that “ Google is ruin search ” and that more hoi polloi just get answers to things they require from societal media , instead .
Google had a hazard to be the AI partner for Apple Intelligence in iOS 18 , instead of OpenAI ’s ChatGPT . There was a “ bake - off ” between the two , but Google ’s term mainsheet , he enunciate , “ had a lot of thing Apple would n’t agree to and did n’t agree to with OpenAI . ” Google is widely rumored to become an choice for extended AI feature iniOS 19 , providing users with a choice between ChatGPT , Gemini , and perhaps others .
The following paragraph of Bloomberg ’s chronicle is illuminating :
Still , [ Cue ] believe Google should remain the default in Safari , say that he has lost sleep over the possibility of lose the revenue share from their arrangement . He said Apple ’s agreement with Google today on even search still has the best financial terms .
This description of the minutes make it sound like Cue believes AI hunt , while not good enough right now , is the future and will soon be best for most user . But the jillion of dollars Google pays to be the nonpayment is too full to give up .
