Welcome to our weekly Apple Breakfast pillar , which includes all the Apple news program you lose last week in a handy bite - sized roundup . We call it Apple Breakfast because we cerebrate it goes great with a Monday morning cup of coffee or teatime , but it ’s coolheaded if you want to give it a read during lunch or dinner party hours too .
Can’t innovate, or doesn’t need to innovate?
I put out my review of theApple Watch Series 9last week and , as look , find oneself it both splendid and dull . The conception has barely change in years , there are hardly any important new features , and even the much - touted processor bump has no essence on app performance . At least the S9 work a side serve of serious barrage fire aliveness , because that ’s the only advance most of us will notice from last year ’s ( also first-class and muffled ) Series 8 .
Apple has been evidence it does n’t repeat its products boldly enough by so many multitude for so long that even the society itself has got in on the joke , with Phil Schiller splendidly remarking “ Ca n’t introduce anymore , my shag ! ” when unveiling the fresh Mac Pro back in 2013 . I do n’t generally like it when businesses endeavor to humorously co - opt criticism of themselves as if being aware of their own faults excuses them from have to fix them , nor am I convinced that the trashcan Pro was the bound forward Schiller might have care us to think . But there is a causa to be made for Apple ’s materialistic approach not being entirely its own fault .
Tim Cook is running a finely tuned net profit machine , and it ’s part of his Book of Job to ensure that resources are apportion where they need to be . In certain country – augmented realness , generative AI – Apple faces a struggle to become militant , and the commingle effort of large teams of engineers and couturier will produce appropriately outsized effects on the party ’s output . In other area , Apple is already number one , so why try out harder ?
In the smartphone kingdom , competitor is violent and the stakes are high , and Apple has rarely been capable to take for granted the iPhone ’s military position of strength , let alone authorisation . And so , while we might complain that from year to yr the iPhone does n’t change a whole lot , the product has undoubtedly moved forward since it arrived . Compare theoriginal iPhoneto theiPhone 6sreleased eight year later , and for processing power , camera performance , sieve quality , depot capacity , and more it ’s like night and day . The original iPhone did n’t offer FaceTime , or MMS , or the App Store ( at least until a later software update ) , and you could n’t even select text edition .
Now await at the progression in the eight years between the original Apple Watch and this year ’s Series 9 . Has the product been transubstantiate , or has it been tweaked ? I think we all know the answer to that . And I blame Samsung .
Glance at thebest smartwatcheschart on Tech Advisor – a internet site , I would hasten to add , that is rarely accused of discrimination towards Apple – and what do you see at the top ? An Apple Watch , obviously . And this is because Apple ’s potency of the smartwatch market is basically undisputed . Other companies gamely offer option , from the Google Pixel Watch with its “ inconsistent battery life ” and “ old chipset ” to Samsung ’s Galaxy Watch 6 Classic , ended with “ swelled , bulky design . ” But realistically , and mainly because they have n’t got the nonrational hearty - screen elegance of watchOS , none of them are pass to topple Apple from its perch while Tim Cook take note of this and quietly transfers a few more Apple Watch designers onto something more mission - critical .
A company is only as good as its competition , and a product is only as good as it needs to be . And until someone make out along and stage a plausible choice to watchOS , the exciting Apple Watch X revamp we keep getting excited about will remain just around the corner .
metalworks
3 reasonswhy Apple ’s ‘ Scary degenerate ’ event could be aneerie disappointment .
Apple isdoomedbecause it makestoo many Pencils .
Apple’sgenerative AI pushwill start withiOS 18 .
Podcast of the week
Apple has announcedanother event , and this one is on the day before Halloween . What conjuring trick and treat does Apple have in store ? We mouth about what could pass on October 30 , in this episode of the Macworld Podcast !
you’re able to get every episode of the Macworld Podcast onSpotify , Soundcloud , thePodcasts app , orour own site .
Reviews corner
The rumor mill
Here’severything comingat Apple’s‘Scary Fast ’ event : iMacs , MacBooks , M3 , and more .
Another rumorclaims Apple is arise acheap MacBook .
Aleaked Apple prototypehas teased an unreleasedtouchscreen HomePod .
TheUSB - C Magic Mouseis coming – but it ’ll likelystill have goofy lodge .
Software updates, bugs, and problems
France hasokayed an iPhone 12 updatetolower radiation degree , but not in French - hold in territories .
iOS 17.2 betais out now andincludes the Journal app .
Io 17.1finally restore a three - year - sure-enough Private Wi - Fi Addresssecurity hole .
Apple’slatest updatespatch scaryFind My , Siri , and Weather flaw .
