When the Apple Store go offline it ’s usually an indication that Apple is about to launch a new product . On February 19 , the sunrise that the iPhone 16e arrived , Apple take out its computer storage offline before 11 am ET , onward of the fresh earphone ’s arrival .

Why is the Apple Store down?

Are you having difficulty browsing theApple Storeonline ? There are a few reasons why the Apple Store might be offline . It could be because Apple is preparing to found new products at an issue , or it could be because Apple is about to commence taking pre - orders for a new product .

If you are reading this story and it ’s the 24-hour interval of an Apple Event then yes , the store is down . Apple has take it offline while it gear up for raw product launching . The store always tend to go offline just before an event – to find out if an event is look today read : When is Apple ’s next upshot ?

Even if there is n’t an upshot planned , there ’s also the possibility that the Apple Store could be fill up while Apple updates it with new product that will launch later – or perhaps novel products are up for pre - order , as was the case on Friday , September 13 , 2024 , when the iPhone 16 became available . marvel whether there are new products gestate ? Take a look at ourNew Apple Products round - up . Sometimes Apple just publish a press outlet relating to raw product that it wo n’t be announcing at an event .

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However , do n’t stand out to the conclusion that if the store is down it intend new Apple product are come , that is n’t always the case . The store might be down due to connectivity issues and for schedule upkeep . For instance , on April 24 , 2023 , we see the store go down twice only to go back online without an update . Check the state of Apple ’s servers here .

Why the Apple Store is down today?

The Apple Store last go bad offline on February 19 ahead of the launch of the newiPhone 16e . The memory board went down before 11 am ET and come back online a few minutes later .

Events usually start at 10 am PT , or , if you are n’t based there :

As well last thenew iPhone 16 rangeApple launchednew Apple Watchesandnew AirPodsat the September 9 event .

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What time does the Apple Store usually go down?

You may be wondering what fourth dimension the Apple Store goes down and when Apple makes the announcement .

effect tend to start at 10 a.m. at Apple ’s HQ in California , which is 1 p.m. ET and 6 p.m. U.K. time . The Apple Store tend to go down at around 5 a.m. ET , 4 a.m. PT , 12 p.m. UK time on those days . If there is no event and the Apple Store is down it could be because Apple is about to bring out new merchandise news in a press release . The intelligence usually get in at around 11 a.m. ET , 8 a.m. PT , and 4 p.m. in the UK .

If it is an event day require the store to be offline until curtly after the event ends .

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When the site goes down before pre - orders originate it usually happens a few hours before the pre - orders are set to start . For example , when the iPhone 15 launch on September 15 , preorders were set up for 8 a.m. ET , 5 a.m. PT and 1 p.m. in the U.K. , the land site was offline from a few hours before . In 2024 the timings are the same .

Other reasons why the Apple Store could be down

However , there are other reason why the Apple Store can be down , so if you are here on a day when there is no event or pre - orders planned , check the other reasons why the Apple Store could be down below .

Apple could be updating the online store

Before we excuse how to check the status of Apple ’s online fund , we should first explain the potential reason why the shop might be down .

The most exciting reason is that Apple could be update the store with new merchandise .

Apple tend to shut down the Apple Store while it update the chain of products available , whether it be remove old product and adjusting pricing or featuring the a la mode iPhone or iPad . The tell - story difference between server issues and orchard apple tree update the Store is the splash Sir Frederick Handley Page that you land on .

If the Apple Store is down due to mathematical product changes , a message along the lines of ‘ We ’ll be the right way back ’ ( It used to say : ‘ We ’ll be back soon ’ ) should be displayed . If this is the case , you do n’t need to do anything else : there are no server issue , you just need to sit close and expect for Apple to update the Store .

The Apple Store is down

However , if when you endeavor to reach the Apple Store you get a 404 error notification ( or if the site is n’t performing as you ’d expect ) then there may be an issue with Apple ’s servers . To determine whether this is the military issue , you’re able to skitter the next division and read abouthow to check the organization condition below .

You are using an outdated version of Safari or macOS

If you ’re struggle to reach the Apple Store , while other people are having no problems , it might be due to your outdated computer software . If this is the case the message ‘ unsupported browser app edition ’ will expose when try on to natter the page on older versions .

The store also appear to be unavailable when any of the older macOS versions , including macOS Yosemite or Sierra , on other browsers . The ilk of Chrome and Firefox will not work unless you update to a late build .

This is thought to be an attempt by Apple to protect its client from any possible threats .

How to check Apple’s System Status

The first step in establishing whether the Apple Store is down ( apart from going on the land site itself ! ) is to visitApple ’s System Status website . This situation displays the current position of every Apple service , from iOS twist activations to iCloud and , of course of study , the Apple Online Store .

It not only informs users of any potential trouble with the online services , but also gives user a heads up on any schedule maintenance that could cause subject . It also indicates whether there were recent disruptions that have now been resolved .

If you see a message next to the Apple Online Store status , click it . It should lend up more particular about the issue include the duration of the outage and the outlet that users would have / are experiencing .

Read next : How to get an education discount at Apple

Check crowdsourced status websites

Apple ’s System Status site is n’t the only place to find up - to - date information on the status of the Apple Store . Down Detectoris a hugely pop third - party position website that relies on crowdsourced data from users to provide up - to - particular date statuses on a ambit of on-line services from PayPal to Steam and the Apple Store too .

The internet site allows drug user to account issues and allow you to see preceding exit that have affected the public presentation of the service . It also sport a ready to hand heat energy map of live outages , so you may see whether the issuing is local to your city / area / state .

Another skillful imagination is the ably namedIs It Down Right Now ? . The site offer similar data to Down Detector but also have a grid displaying access speed over the past few days .

It work in a different way to Down Detector though , as you have to research for the servicing via URL , and at the time of composition , it curb the status of the integral Apple website , not specifically the Apple Store .

Read next : How to habituate the Apple Education Store