iPhone privacy measures ‘cost social media firms $10bn’

Facebook has been very active in itscriticismof the new iPhone privacy standard that Apple design for Io 14 and eventually activated in iOS 14.5 , and now we have a better musical theme why : the measures have cost the fellowship money .

Facebook is n’t alone in suffering this fate ; other social media companies have also lost revenue following change to Apple ’s mobile operating system . But perhaps not so much . Twitter , for one , recently claim that the encroachment on its own bottom line of business was minimal .

The Financial Times[paywalled article ] has investigated how much money is call for , and estimated how much receipts for Facebook , Snapchat , Twitter and Google subsidiary company YouTube has fallen following the launching of App Tracking Transparency , as the feature is known .

In total , the four are say to have lost nearly $ 10bn – roughly £ 7bn – in likely tax revenue .

According to the newspaper ’s report card , Snapchat was the bad hit , due to the fact that the platform only exists on Mobile River and can not track users in other ways . The report also say that Facebook is cultivate to rebuild its integral infrastructure to sell advertising to iOS user .

In its criticism of the measure , Facebook claimed to be stand up for smaller company than itself . It make a connection Thomas Nelson Page headedSpeaking Up for Small Businesses , and argued that “ Apple ’s new iOS 14 policy will have a harmful impact on many small-scale businesses that are struggling to stay afloat . ” The FT ’s number suggest that Facebook ’s motivations may have had more to do with the succeeder of a rather larger patronage : itself .

To give both sides of the argumentation , we should add that Tim Cook responded to Facebook ’s unfavorable judgment by pointing out that “ Facebook can continue to track users across apps and websites as before , App Tracking Transparency in Io 14 will just expect that they ask for your license first . ” you could readmore of his rebuttal here .

This clause in the beginning appear onMacworld Sweden . Translation ( usingDeepL ) and additional reportage by David Price .