receive to our hebdomadary assembling of all the Apple news you missed this week , in a handy bite - sized roundup . We call it Apple Breakfast because we reckon it goes great with a dawn cup of java or tea , but it ’s nerveless if you want to give it a read during luncheon or dinner party hour too .
Annoying the right people
I feel like you’re able to generally tell how well you ’re doing your job by looking at who ’s getting annoyed . Are you punching up , or punching down ? Are you speaking truth to power , or just fellate up to it ? In scant , are you — as you should be — comforting the impaired and afflict the well-to-do ?
It does n’t get much more comfortable than Facebook and Google , whose parent companies record 2021 net income of $ 39 billion and $ 76 billion severally . And going by the two company ’ response to Apple’sApp trailing Transparency bar , both are feeling quite stricken . I suppose that ’s probably a full house .
ATT , for those who have n’t been keeping up , reveals the data point collected by your iPhone and iPad apps , and obliges developers to require for permit if they want to track you across other apps and site . Seems like a pretty good idea , right ? That all look on your business model .
Facebook ’s incentive are even more leaning towards the needs of the adman , and the company has been predictably sharp in its disapprobation of ATT from the start . It take back in the summer of 2020 that the changes would “ hurt many of our developers and publishing company at an already difficult time for job , ” but in the end , it was Facebook itself that receive the biggest hurt : $ 200 billionwiped off its valuein a single twenty-four hours after a disappointing earnings report and a warning that ATT would take some $ 10 billion in revenue this year . Facebook returned to the matter last Friday , calling the feature “ harmful ” and once againweeping vicarious tearson behalf of the mom - and - popping businesses which it definitely cares about more than its own plummeting revenues .
Facebook is annoyed about ATT because not being able to cut through users make its platform less appealing to advertisers and costs it money . Google is chafe about ATT because it makes its own privacy measures look ineffective by comparison , which imperil to push user to iOS and cost it money . Apple is n’t ethically superior to either of these companies : it just has dissimilar incentives . Looking after users , not pandering to advertisers , is how it make money .
It ’s peculiar , because in other sphere of its business organisation Google knows the value of prioritize the drug user . Remember when website used to overindulge their headlines with nonsensical keywords to secret plan Google ’s search rankings ? That does n’t occur anymore – or at least , nowhere virtually as egregiously as it used to – because Google groom the algorithm to recognize rude spoken communication and downrank obvious effort to play tricks the system . Google agnise that the best agency to grow its market part was simply to make the best potential search engine for substance abuser : the one that finds the most user - well-disposed hunt result , not wanderer - lure gobbledegook .
So peradventure there is promise for a change of bosom at Google HQ . But I ca n’t see Facebook capture any less annoyed about ATT – which should be music to Tim Cook ’s ear .
Hey Samsung fans ! Stop suffering and justswitch to the iPhone already . The latest Exynos potato chip islaughably badcompared to Apple ’s A15 .
Here ’s why theyear of the Macmight in reality be amajor letdown .
Too many rumors havealready spoiled Apple ’s next big affair . It ’s all aboutrumor fatigue .
We ’ve rounded upsix productsApple ask tostop marketing in 2022 .
Apple ’s trust issues could end uphurting us all , warns the Macalope , asproblems with the App Storecontinue .
Here ’s how iOS 15.4’snew LGBTQ+ Siri voicewillsound on your iPhone .
Themissing opus of Apple ’s ecosystemisn’t a pen up speech sound or AR headset . It ’s asimple wireless router .
Halyna Kubivcalls on Appleto imposesanctions on Russia .
The rumor mill
IDG
A grand total ofseven new Macs with Apple Siliconarecoming in 2022 , according to Bloomberg ’s Mark Gurman . Expect them to start land next month .
How much of a speed boost will theM2 chipbring to the 2022 Macs ? Jason Crossinvestigates .
The27 - inch M1 iMacmight bea mint more expensivethan the one it supercede .
Thefoldable iPhonehas beendelayed until 2025 , according to a reputable source . On the plus side , however , Apple seems to be working on afolding display for the MacBook . This would give you a full - sizing keyboard when folded , an extraneous display , or an iMac - style all - in - one when unfolded .
Mind you , Jason Cross is n’t confident . Read his latestRumor realism Check columnto see why ( in his thought ) Appleisn’t liberate a protein folding screenanytime shortly .
improvement in 5 G tech mean the iPhone should see anoticeable improvementinbattery performance . And the Pro example haveentered test productionalread , y if the recent news report are right .
Video of the week
Bugs & problems
Anotherflaw in the T2 Mac chiphas been happen upon , and this one could permit attacker tocrack short or common passwords . Time to make your passwords long and unusual , folks !
It ’s comfortable to mix up work and personal iCloud account . Here’show to untangleamerged solidifying of iCloud Photos .
disquieted about beingstalked by an unknown AirTag ? Here ’s how tofind and disable rogue tracker .
And with that , we ’re done for this workweek . If you ’d like to get even roundups , contract up for our newssheet . you may alsofollow us on Twitterfor breaking news stories . See you next Saturday , enjoy your weekend , and stay Appley !
