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What ’s in a name ?
A name pop the taradiddle of your companionship or product . A great name wo n’t make a lousy product soar . And a terrible name wo n’t necessarily drown fantastic technology . But in this world of exploding innovation in the AI industry , a neat name twin with a smashing Cartesian product will make your technology rise above .
Before name your AI technology or party , you should consider several key cistron that may assist determine the right naming strategy :
Should you use “AI” in your product or company name?
Let ’s start with “ AI ” itself .
The acronym AI is used in many of the new name in the market , from established frontrunner OpenAI to Elon Musk ’s new set in motion xAI . This term is less likely to be a assignment fad that will fade out of fashion because of its touchable nature .
“ AI ” will likely keep up a similar trajectory with another veer technical school term thanks toitstangible nature : “ cloud . ” At first , many naming experts revere the term would finally sound dated and overused — but more than a decennium after it began overspread as a naming parole - part , “ cloud ” has proven it ’s here to stay . It is still used in creative and descriptive product and company epithet ( just take any tech product press liberation ! ) .
Incorporating “ AI ” into your technology or company name can be done in a few dissimilar ways . For example , you may mix it more creatively into your name ( e.g. , Clarifai , AEye ) . While this creates more distinctiveness and is a clever approach , it can also be catchy to produce a word that is pronounceable and relevant to your value proposition .
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Another pick for using “ AI ” in your product or company name is to append the term to another word or your existing brand ( e.g. , OpenAI , Shield AI , SAP Business AI ) . This appoint style is , admittedly , less distinctive but accomplishes a mint for you and your trade name — bespeak to your audience that you have an AI engineering or an expansion of your existing brand , and they can expect to feel AI - powered features . What it miss in creativity , it more than makes up for in clarity and brand scheme , which is often half the battle .
Should you name your AI technology something more evocative?
Whether or not to make a branded full term ( e.g. , Bard , Lensa , Einstein ) for your AI is a more complex enquiry to respond .
Briefly put : You should make a brand for your AI if it suits your parent brandand is at the right sentence .
If you want your parent blade to accrue the benefit and steel equity that AI features deliver , apply a descriptive name like [ Parent Brand ] AI . But if you desire your AI to grow and germinate as a separate ware and entity , you may name it something cleverer , as Google did with Bard .
However , Google ’s former launch of Bard is a fitting lesson of the consequences of launching a creative name too betimes .
Google set in motion “ Bard ” as a brand when the applied science was still in beta mode . The overall drug user chemical reaction was that Bard is not as good as ChatGPT . It thus accrued brand attributes of not being as powerful as competitor . While still considered in beta and to be an “ experiment , ” the initial perceptual experience attach to the Bard name and brand will take time to shake . Google could have avoid these early damaging association if they had launch their beta modality as “ Google AI ” and launched the Bard name and brand name when it was more fully working .
If you are initially launching an AI technology in genus Beta or merely enhancing your existing feature , using a more descriptive condition might be wise . It tell your audiences that you ’re also in the game and pop the question AI - related functionality , much like your contender . However , theorise you are ready for your AI technology to be a unique and interactive user experience that might be differentiated from rival . In that face , it might be a desirable time to consider developing a more originative or evocative name for your AI technology .
Which path is best for you?
There is no undivided right answer for everyone . Your decision on when and how to name your AI engineering science will be influence by many factors .
How are you connected to or extending an existing brand or tech experience?
newfangled engineering are often named or branded without first weigh how they fit into the larger landscape of the parent company or stigma context of use they will survive within . Ask yourself : What user experience do we want to promote long - full term ? How can this AI technology help deliver on our parent brand ’s promise to its client ? This may mean not creating fanciful naming or branding for the AI applied science but rather using electronic messaging or other marketing cues to signal the enhanced parent brand experience because of an desegregate AI .
Where do you want to drive brand attribution?
If your AI technology is a suffer - alone experience and you need your exploiter to build a relationship directly with the applied science , then consider developing a unique name and mark . However , if the AI experience itself is not full-bodied and distinct from the mathematical product experience it enhance , consider a more subtle ingredient stigmatization glide slope , such as “ [ Product Brand ] is freshly enhanced with AI . ”
How differentiated is your AI functionality?
Many companies will follow out AI technologies to play off the market drift and keep pace with their industriousness ’s use of AI . As you get ready to implement a unexampled AI engineering in your substance abuser experience , regard whether it is on equivalence with what competitors are doing as a service line experience sweetening or truly differentiated from what other AI experiences offer . If the former , there may be better opportunity for assigning a name to your AI , whereas the latter might be an opportune moment to weigh branding your AI .
Where in the product life cycle are you?
As the world race to set up unexampled AI mathematical product and integrate AI into exist products , another divisor regard your branding decisions is how other in the exploitation cycle your AI task is . If you are in the design or ontogeny phases or planning to drift out a genus Beta version , there may be a better time to steady down on a name or branding decision . It is better to waitress and launch an AI engineering ’s name alongside the whole product experience . Announcing an AI name or firebrand prematurely could lead to your users having a half - hearted reaction to its incomplete capableness .
Whatever the caseful , remember these constitute paths , as they tend to result in valid , try outcomes that allow a product or engineering to descale with growth ( and likely eliminate the need for a costly , succeeding rebrand ) . Which is veracious for you depends on your product ’s or company ’s unique circumstances .
