Apple releasedits quarterly resultslast hebdomad and tl;dr : numbers make my eyes glass over , charts just make me want Proto-Indo European , it ’s doing just ok . It occurs to the Macalope that vernal reviewer may not think the days when Apple was just one unfit move from give out out of business .
Oh , not the mid-1990s when it wasactuallyone speculative move from perish out of byplay . No , the Macalope ’s speak about the first decennium and a half of this century when it was continually , laughably , and against all grounds fence that Apple , now the most worthful company in the mankind depending on which twenty-four hours you look , was say to be totter on a precipice that only very clever online pontificators could identify .
Here in our Earth reality , however , once the iPod became a smasher , Apple ’s future was pretty unassailable . It was not guarantee the success that it ’s achieved since , but it was going to befine . The iPod line was a viable company on its own , without the Mac , which continued to improve and drag itself out of the stagnation of the 1990s .
Yet , this intellection hang on . Apple could n’t be successful . That ’s not how things work .
When Microsoft announced the Zune ( which you chaff might know froma joke in a popular superhero movie ) many learned person advise it was biz over for the iPod . After all , Microsoft had always beat Apple before , right ?
The Macalope is going to tell a account that he ca n’t back up because detect former things on the net is broken so you ’ll just have to take his give-and-take for it . But he distinctly recollect that some even suggested that Microsoft would just give exploiter a Modern license to any be medicine they might have in their library – for instance iTunes – in monastic order to grease the skid for the Zune gyration , covering any associated costs itself because Microsoft was just that powerful and cool and Apple just that weak and its parents dress it funny .
uncalled-for to say , this did n’t happen , whether for technical rationality or because Microsoft was not in the substance abuse of give things away for free . But what did chance was the Zune fizzle , the iPod won and Apple parlayed its success into the iPhone . The rest is story .
Actually , that ’s also history . take the “ Microsoft will make up for your music ” was n’t a Macalope pyrexia ambition .
IDG
Despite the iPod ’s matchless success , learned person still spent years prognosticate Apple ’s doom . At least seven more years . To the Macalope ’s reminiscence , the last person to really lean into Apple Doomerism – lean so far into it that he doss the right way through it into the neighboring way like the Kool - Aid Man , startling the poor fellowship who was survive next door – was Trip Chowdhry . Youremember Trip , right ? AI is the thing everyone has to be in right now , but back in 2014 , it was smartwatches . And before Apple introduced the Apple Watch , Chowdhry opined :
“ They only have 60 days leave to either occur up with something or they will disappear , ” Mr. Chowdhry told CNBC .
That was 10 years ago . Since then , this kind of … empty words ? Is that the ripe word ? Gibberish implies it ’s unintelligible and that is clearly easy to empathize , if just cosmically ill-timed . Flatulent is directionally correct , but too tight associated with its scatological meaning . asinine is pretty expert .
So , how about “ flatuous ” ? Pompous , silly , purposeless and full of hot air .
You do n’t see this variety of flatuous comment about Apple much anymore . With full ground . Apple is evidently just a really big troupe now and it has been for twelvemonth . It still makes some error , but it ’s for certain not going out of patronage any time soon .
