When Apple calls a insistency outcome it ’s always fun to speculate about what inquire the society intends to unleash . Next week’sMarch 7 eventis no different . The smart ( and obvious ) money is on the iPad 3 . But much as I ’m intrigued by the estimation of a new iPad with possibly better operation , a mellow resolution cover , and ameliorate camera , that ’s not the only potential product that piques my interest . In the Department of Other Shoes , I ’m also connive by the idea of Apple cut down a new Apple TV .
Why Apple TV 3?
My thought conk out this path : IfApple releases an iPad with a high-pitched projection screen resolving power , that iPad should be able to take on 1080p video . adorable as that TV would be on an iPad , it would be umteen times more spectacular on an HDTV — one that the iPad projects to . With the right adapter , you may surely tether your iPad to a TV , but if that ’s really Apple ’s preferred solution , why bother with AirPlay , the technology that allows you to stream audio recording and TV from an iOS gimmick to an Apple TV ?
The truth is that Apple ’s put its heftiness behind AirPlay and so this is the avenue we should look to for iPad playback on an HDTV . The job is , the current Apple TV supports only 720p video recording . So , put mathematically , I pose the trouble this way :
iPad 3 + disco biscuit = 1080p over AirPlay
A iPad that supports 1080p could stream that content using AirPlay and the Apple TV.
allow ’s check the answers area at the back of the book and … yes , Adam = Apple TV 3 .
You say your book saysX = iTV(the much bruit literal - live - take - up - a - mint - of - space - in - your - living - room HDTV ) ? I ’m not convinced .
A iPad that supports 1080p could stream that subject matter using AirPlay and the Apple TV .
A iPad that supports 1080p could stream that content using AirPlay and the Apple TV.
I have to cerebrate that Apple sees the iPad 3 and next Apple tv set as two side of meat of the 1080p coin with the word “ Accessory ” stamped under the image of the Apple TV on the Tails side of that coin . At $ 99 a small black box consanguineal to the Apple television nicely jibe that description . A $ 1500 HDTV that requires you shove away you current , absolutely in force HDTV , not so much .
That does n’t discount such a equipment exist at some time . I only suggest that a result along these pedigree presented on March 7 without an inexpensive - small - black - box pick would generate a fair bit of “ Hey cool , all I have to do to get enceinte video from my unexampled iPad is cough up another fifteen - hundred smackers ” snark .
Content is king
Other than the power to envision 1080p TV , what might an Apple TV 3 provide ? Putting aside the things some of us might need that will likely never find — outside storage via a USB embrasure and DVR capabilities , for model — and the one feature you could bank on — act as a way to wirelessly mirror your Mac ’s presentation to a connected HDTV ( a feature that willpart of OS X Mountain Lion this summer)—such a gadget would have entree to a dandy variety of content .
One reasonableness the original Apple TV remained a hobbyhorse for as long as it did is because it was tied to iTunes and the iTunes Store . Unless you purchase or take a lot of medium from the Store or ripped your moving-picture show and plump down them into your iTunes library , the gimmick was n’t much good to you . Thesecond iteration of the devicewas more helpful not only because of its eventual AirPlay support , but also because Apple expanded its offering to include Netflix and otherstreaming services .
But if Apple wants to tempt mass to cut the cable and line up behind a la menu consumption ( and , despite resistance from the connection , cable / satellite companies , and the ISPs controlled by those company , that ’s where this is channelize ) , the Apple TV needs to go farther in respect to message . The Apple TV ’s current lineup of cyclosis services is too limited .
Adding a help like Hulu would be a large help ( pour down Hulu ’s commercial message for paid ratifier would be an even bigger helper ) . besides , cutting deals with HBO and Showtime to provide HBO Go - like service on the Apple TV would be another blessing . Apple could further kick upstairs Apple television set sale by offering a broader range of live cyclosis event , such as thePaul McCartney consequence teem in February .
And so it evolves
leave the grandness of content and the lifelike desire of cable system companies and their ISPs to keep a tight rein on it , the next Apple TV ca n’t be the answer to our overseas telegram - cutting desires . Apple ’s not about to spring feet - first into the subject creation business nor should you expect to see a clean truck plastered with Apple Cable Co. patrolling your neighborhood anytime soon .
Like it or not , Apple requires the cooperation of people who produce the subject that we desire to see . What we can hope for is that the next variation of that Apple TV will provide access to a larger dollop of that content — enough that we detect a reason to own such a gadget but not so much that the networks and supplier respond Apple ’s next call with “ Babe , I ’d know to go over this with you again , but I ’ve convey ta see a hombre about a thing . Do n’t call me , I ’ll call you . ”
