Steve Jobs will go down in chronicle as one of the most influential chief executive officer of modern concern . Aside from his feat of take Apple from the sceptre of bankruptcy to one of the most profitable entities in the world and popularising coiffure down for bad issue in the process , he was also a master of the keynote name and address .
A have a bun in the oven salesman , Jobs took the stale data formatting of announcing products and turn it into a vitrine for iPhones , iPads , Macs and everything else that would amend the watcher ’s life-time through their imply conjuring trick . And the pinnacle of this field was his ‘ one more matter ’ routine , where the speech seemed to have ended , only for Job to return and reveal another production .
Since his passing , Apple has brought the technique out of retirement very rarely ; the first of these was when Tim Cook bring out the Apple Watch in 2014 . But while it may be ( mostly ) gone , to Apple fans it ’s certainly not forgotten .
Here , then , is a complete guide to all of the products and instauration that Steve Jobs added on at the goal .
1999
Apple AirPort
The first product to receive the Jobs treatment was the Apple AirPort back in 1999 . This was during a keynote ( these were often referred to as Stevenotes ) at the Macworld Expo in San Francisco .
22in Apple Cinema Display
AirPort was followed before long afterwards by the 22 in Apple Cinema show , which Steve literally pulled the covers off and bicycle to the centre of the stage at the Macworld Expo in New York .
iMac DV & iMovie
To wind up the year Jobs also stick in the iMac DV ( Digital Video ) , the first Mac with FireWire ports , and the new iMovie software . Both bespeak Apple ’s intention to lend video redaction to the masses .
2000
Aqua
Returning to the Macworld Expo in San Francisco , Jobs this time used his trick to reveal a new graphical substance abuser interface design for macOS forebode Aqua . He articulate the name was because the graphic needed to be “ liquified ” and that one of the design goals was “ that when you saw it you wanted to lap up it ! ”
Power Mac G4 Cube
Macworld Expo New York later that year institute the Power Mac G4 Cube , where Jobs demonstrated that the Apple engineer had shrunk the power of the standard Power Mac G4 down to a one-quarter of its size , all without the pauperism for a rooter so it could run silent .
2001
PowerBook G4
Only one mathematical product received the ‘ One more thing ’ treatment in 2001 , but it was a honorable one , as Jobs debut the PowerBook G4 with its Titanium case and impressive portion . task said that it was a compounding of ‘ Power + Sex ’ , mean that design had caught up with processing power .
2002
iMac G4
Apple ’s design team were on flaming during this flow and for many people the iMac G4 that Jobs disclose at the New York Macworld Expo continue the most beautiful computer the company ever created .
enliven by angle - assuredness lamp , it featured a 17 in landscape display suspended on the destruction of an adjustable arm , and a domed base housing all the component . A real stunner .
iPod compatible with Windows
Another primal announcement in 2002 was when Steve wrench back to the audience and shared the intelligence that iPods would now be capable to work with Windows microcomputer .
2003
Power Mac G5
At WWDC 2003 Jobs was in gay modality . After the tech specs of the new Power Mac G5 by chance appeared on Apple ’s website the week before , he joked that the ship’s company had ache from ‘ Premature specifications ’ .
The Power Mac G5 was no laughing matter , though , featuring a G5 chip and knight by Apple “ the humanity ’s fast personal computer ” .
12in PowerBook G4
The same yr also saw the introduction of the 12 in PowerBook G4 , pass on users the formidable abilities of a PowerBook in a far more portable frame .
2004
iPod mini colours
The ‘ One more thing ’ for 2004 was a slight ornamentation that followed Jobs ’ reveal of the new iPod miniskirt , as at the end of the declaration he used the phrasal idiom to show that the machine came in a range of colouration .
30in Apple Cinema Display
Using the form of address ‘ A huge day in the history of large ’ Steve Jobs reveal “ the great in high spirits - result computer video display ever ” when Apple introduced the then - enormous 30 in Apple Cinema Display .
2005
iPod shuffle
The next ‘ One more thing ’ was at the other oddment of the graduated table , with the iPod shuffle being a flyspeck version of the all - conquering euphony thespian built specifically around the shuffle mode .
TV shows
Another significant minute for Apple was when Jobs announce that the iTunes store would now be sell TV shows to find out on its gadget .
2006
MacBook Pro
Apple retired the PowerBook line of laptops in 2006 , replacing them with the MacBook Pro line which still continues to this Clarence Shepard Day Jr. .
Apple TV
With the iTunes store now offering music , movies and TV appearance , Apple necessitate a elbow room for customer to enjoy this message on their televisions . So it announced the coming arrival of iTV , which in turn would be renamed Apple TV in time for launching .
2007
Safari for Windows
With Apple wanting to increase the market place share of its browser app , the conclusion was made to create a variant for Windows . It was a nice idea but proved a uncommon misstep for the company during this period .
2008
Next-generation MacBook
In response to call for from customers , Apple bring in a Modern version of the MacBook that featured a full - alloy enclosure , loyal graphics and lead backlit displays .
2009
iPod nano (with camera and speaker)
With dedicated digital video recording cameras like the Flip gaining popularity , Apple made a bid for the market by building one straight into the new iPod nano , replete with a speaker so you could delight the footage you shot properly there on the machine .
2010
FaceTime
In his usual theatrical mode , Jobs revealed the new FaceTime app for iPhone 4 by sitting in a president and calling Jony I ve , whose face appear on the large auditorium CRT screen for all to see . Thus , Apple ’s picture call engineering science was introduced to the domain .
Apple TV (2nd gen)
elaborate its cyclosis corner , Steve pull out back the covers on a much smaller version of the Apple TV , utilising the ‘ ice hockey puck ’ design that is almost precisely the same a decade later .
MacBook Air
While Steve Jobs pulling the original MacBook Air out of an envelope was probably his most iconic moment , the 2d multiplication that was the national of his ‘ One more affair ’ in 2010 would prove to be the template for nearly all ultrabooks that followed .
2011
iTunes Match
Steve Jobs ’ own very last thing was not an innovative piece of computer hardware , but rather a way for the great unwashed to sync their iTunes library to the cloud .
mayhap this is a fitting end , though , as the man who appall the universe when he present the iPod and told the great unwashed they could have 1,000 call in their sack bowed out with an innovation that meant people could now well store their integral music assemblage and partake it between their gimmick .
2014
Apple Watch
‘ One more thing ’ made its restitution in 2014 when Tim Cook herald the Apple Watch . It ’s hard to know whether the product itself or the invoking of the phrasal idiom got more cheer and hand clapping .
It turned out to be an excellent Cartesian product , though , and now , with the await arrival of theApple Watch 6looming , it attend certain to cover its ascendency of this come forth technology market place .
2015
Apple Music
Tim used the famous phrase the following twelvemonth too , as the company launched itsApple Musicservice .
2017
iPhone X
“ We have outstanding respect for these words , ” said Tim Cook at the Apple Park CA in 2017 , “ and we do n’t utilise them light . ” So it should be no surprise that they were reserve for the unveiling of the iPhone X , which Apple heralded as the equipment that would set the tone for the next decade , as the original iPhone had done for the previous one .
Since then , they ’ve gone into retirement again , but we ’re certain at some point a product will be worthy of a quick smile , a retentive pause , then the promise of ‘ one more matter ’ .
