At the Consumer Electronics Show that ’s currently going on in Las Vegas , Dell made a major announcement about its laptop . [ I know what you ’re thinking : Whoa whoa whoa , WTF ? This is Macworld ! Why is this Loyola guy spell about Dell ? Where ’s hislatest screedabout how the Mac rulez?Stick with me for a minute . Please . ] Dell is undergoing a major rebranding campaign , dropping the XPS , Inspiron , and Latitude brands that customers have come to have sex . ( Okay , peradventure not love , more like recognize . )
The new name for its laptop computer ? Hold on to your hats . They are ( drumroll , please ):
Now , those names – especially the Dell Pro and Dell Pro Max – sound conversant , do n’t they ? If only social medium ( and by “ social media , ” I mean Bluesky ) can clue me in …
11/10 newspaper headline . no notes.*DELL UNVEILS NEW APPLE - comparable NAMES FOR ITS PERSONAL COMPUTERS
Ca n’t believe Dell is kill off the XPS blade … and replacing it with Apple ’s pathetic Good Book instead ! https://www.theverge.com/2025/1/6/24325799/dell-pro-max-premium-plus-ces-laptop-pc-rebrand-announcement
This is the dim naming scheme I ’ve ever see in my living . room to take the bad thing from Apple and somehow make them even more puzzling . This is not an improvement , Dell ! via https://www.theverge.com/2025/1/6/24325799/dell-pro-max-premium-plus-ces-laptop-pc-rebrand-announcement
Hey now , defend on George , Sean , and Christina!According to PCWorld , Dell ’s fresh public figure have nothing to do with Apple . When asked about copy Apple ’s public figure , “ Dell executives fire the concern , indicate that these are world-wide terms that consumers are already familiar with . ”
Umm , why are they familiar terms ? Maybe because Apple uses them ? Perhaps ?
But waitress ! The Dell appointment goes one step further , demonstrate Dell is n’t copying Apple ! Says PCWorld :
Under each tier , computers will also be carve up up into three more bomber - class . Baseis , well , the base modeling … Plusis a step above that … Premiumis the top - ending model in each tier …
So that means Dell ’s top - of - the - line laptop will be have-to doe with to as the Dell Pro Max ( Premium ) , which is a step above the Dell Pro Max ( Plus ) , which is a step above the Dell Pro Max ( Base ) , which is a step above the Dell Pro ( Premium ) , which is … better than XPS , Inspiron , and Latitude ?
Anyway , for as long as I ’ve been covering Apple and tech in ecumenical , there are many things you’re able to reckon on , and one of those matter is that companies copy each other and deny that they are doing so . And another matter you could matter on is that PC fanboys will deny that Dell is copying Apple even though it clearly is . Those are trusted bets and if I could put money on them , I would .
