A with child tech caller , put on its managers are sensible , is always await for new place to make money . Smartphones and laptop might be paying the bill flop now , but that wo n’t stay the case constantly . Like shark , technical school behemoth must keep go , or perish .
And these movements can be alarming for the smaller Pisces the Fishes . If you ’re a feisty young inauguration with a lightly profitable niche in some technical backwater , rumor of a big launch must be as terrorize in their way as the sight of a Viking longship for a ninth - century French provincial . Why , you wail to yourself , ca n’t they just leave us alone ?
The most famous exponent of the Viking maneuver – although the company would in all probability prefer the term Pirate – is Apple . In arecent interview , Tim Cook remind us of Cupertino ’s mantra : “ Not first , but best . ” Let someone else start the musket ball roll , then sway up after with a better intersection and snaffle all the revenue . take it propelled Apple all the way to the first - ever three - trillion - clam valuation , it must be a sensibly upright strategy .
Nobody is solely safe from Apple ’s depredations . The machine heavyweight , as unlikely as it now seems , spent years fearing for their livelihood and trying to decide if it was better to oppose Project Titan or unite it . But if you want to know who ’s most desperately scanning the horizon for calamitous sails right now , it ’s the Creator of smart rings . With good reason : As I ’ve written elsewhere , a smart band wouldfit neatlyinto Apple ’s ware ecosystem . modest but with bags of potential , it ’s a food market ripe for Apple to take an interest .
But not everyone agree . Tom Hale , chief operating officer of the wearables specialist Oura , has come out with thebold predictionthat Apple wo n’t make a sassy ring . Cupertino , he count , in all likelihood is n’t convinced that there is value in having both a hoop and a watch . Besides , he notes in a farewell burn , “ It ’s hard to do this product family right on . ” Ouch .
This plausibly impinge on Mr Hale as excellent give-and-take , and it ’s arguably good Porto Rico too : The remark , after all , have earned the smaller company plenty of headlines . But he might come to regret it all the same . He would n’t be the first officeholder to bemock Apple ’s chances of entering their mart and terminate up with ballock on his face . Nobodytook the iPod seriously . And before the iPhone fare out , bosses at Microsoft and Palm express joy at its prospects , name the lack of a keyboard and Apple ’s deficiency of experience in the space respectively . Such a poorly made longship ! Those Vikings believably wo n’t manage to combust down any houses at all . Ah ! Well . Nevertheless …
The lesson from this is n’t that Apple always succeed ( it does n’t ) . It ’s that Apple is more adaptable than you might think . At the starting line of the hundred , it was a Mac ship’s company with no obvious expertness with minuscule electronics . But it learned and charter and search and made itself into a music player and subsequently smartphone company by bluff force of will . Nobody spends more than Apple on R&D for project that may never come to realization . No company is more committed to evolve into fresh areas . And if Tom Hale or anyone else thinks Apple has n’t had a team working on impertinent tintinnabulation for years , they ’re out of their mind .
Foundry
Welcome to our weekly Apple Breakfast pillar , which includes all the Apple intelligence you missed last calendar week in a ready to hand bite - sized roundup . We call it Apple Breakfast because we believe it goes slap-up with a Monday dawning cupful of coffee or afternoon tea , but it ’s coolheaded if you want to give it a read during lunch or dinner party time of day too .
Have your say
“ give thanks you for your mini MacBook clause , ” writes John W in reply tolast week ’s Apple Breakfast . “ While I love the size of the 11 - in iPad , I really require macOS , not iOS , so an 11 - in MacBookdoeshave some appeal to me . The issue ( and you are 100 % right on this call ) is the shrunken keyboard ! If they ever make a folding - screen 11 - inch MacBook , I just might pop for that . For now , I ’m keep my 27 - inch iMac and iPhone Max , but an 11 - inch portable machine is very appealing ! ”
For the first prison term ever , youdon’t need to be afraidtobuy a raw Mac .
Apple Vision Proneeds somethingbigger than a software update .
Halyna Kubiv explain whythe iPhone 17 will succeedwhere theiPhone 16 failed .
Apple is doomedbecauseno one want to wait for anything , says the Macalope .
If you ’re upset about theM4 Mac miniskirt , you’rejust using it unseasonable .
M4 Mac mini teardownshowsfuture upgradabilityin a seriously packed package .
Theincredible M4 Macscreate Apple’sbiggest challenge yet .
How much MacBookdo you really need ? We help you find theright shape .
Apple ’s controversial list of thetop 100 album of all timeis nowa $ 450 leger .
Podcast of the week
Apple ’s newM4 Macsstarted shipping last Friday , and we have the fresh Mac miniskirt , iMac , and MacBook Pro in - mansion . Why are these some of the more exciting Macs to strike the marketplace ? Find out on the latest episode of the Macworld Podcast !
you could view every sequence of the Macworld Podcast onSpotify , Soundcloud , thePodcasts app , orour own website .
The rumor mill
Apple ’s next big thing may be asmart iPadyou canhang on your rampart .
Appleramps up smart glasses projectas it lookspast Vision Pro .
Apple may begearing up to launchits firstsmart home television camera .
Software updates, bugs, and problems
Apple accused ofmisleading consumersoverAirPods Pro ‘ audio defect ’ .
Apple faces£3 billion effectual claimover allegedcompetition police force breaches .
newsboy gaffeappears to reveal crucialiOS 18.2 launch date . ( It should be a fun one . There ’s a feature that help youremember songsbased on where you learn them . )
Apple quietlyadded ‘ Inactivity Reboot’iniOS 18.1to safeguard a lost or steal iPhone .
Chrome for iOSaddsShopping Insights , enhance Google Lens , and more .
And with that , we ’re done for this calendar week ’s Apple Breakfast . If you ’d wish to get steady roundups , sign up forour newssheet . you’re able to also travel along us onFacebook , Threads , orTwitterfor discussion of fracture Apple news stories . See you next Monday , and abide Appley .
