You ’ve receive ta love these royal court cases against major technical school companies if only for the find and testimony that come out because of them .
Turns out Eddy Cue still works at Apple . A few years of not seeing a bozo dance onstage at a keynote can make you forget .
“ Eddy Cue let on the three reasons Apple wo n’t work up a lookup engine ”
Of course , Apple ’s not go to build a search locomotive ! We would n’t construct one if you gave us $ 20 billion ! Which , uh , is what Google gives us every year tonotbuild a search railway locomotive .
Cue has three intellect why it would n’t , which the Macalope will sum up for you :
None of these seemsuperconvincing . by nature , Apple would just rather have the $ 20 billion . That seems obvious . So , yeah , the ship’s company doesn’twantto make a lookup locomotive engine . Would you rather go find a job excavate ditches or win the lottery ? Seems like if you won the drawing you could get the satisfaction of cut into a few ditch on your own clip .
The AI tilt is n’t a terrible one , but the society certainlycouldbuild a search engine if it want to , if only by acquire an existing one to build on which — surprise ! — it was looking intojust a few year ago . It ’s worth pointing out that Apple did n’t have chromosome mapping capabilities , either , and it negociate to make one , albeit not without some painfulness along the way . Is Maps a “ Congress of Racial Equality business ” ? Hardly . For that matter , is TV ? Or conditions ? Apple bought Dark Sky . cyberspace search certainly seems just as core to Io as weather does , even if the former comes with the ickiness of advertizement .
IDG
Meanwhile , in the DOJ ’s suit against Apple , the government contends that Apple ’s batch with Google put the prevarication to the company ’s assertions that it like about its customers ’ privacy . How could Apple wish about privacy , the argument go , if it use Google — which does not careat allabout privacy — as the default lookup locomotive engine ?
Quod ! Erat ! Demonstrandum !
It ’s not an contestation devoid of any system of logic but , while Apple sure as shooting is n’t a dupe here — “ No . Please . Stop throwing money at us . Oh , my , this is truly a horrible turn of events . ” — Google is literally the name that is synonymous with online hunt . Applecoulduse Bing or DuckDuckGo as the nonpayment , but most consumer , for near or sorry , expect Google and would likely say “ What the heck is this nonsense ? ” if Apple set the nonpayment to anything but .
But to Cue ’s spot , if Apple made its own search engine , itwould be doing the privacy - violating instead of Google . If search must admit advertising , then it is probably well to not do it yourself . Like , if U.S. foreign policyhasto involve slaying , the Macalope ’s not moving out of the country , but he ’s also not running out to join a CIA hit squad .
He does n’t acknowledge what you ’ve heard .
The horny one suppose it ’s probably naif to suggest a hunting enginenotbe run with ads and maybe just delivers the best result potential without 3 - 10 thing at the top someone paid to put there .
Yeah , that ’s probably unenlightened , when there ’s all that money to be made .
The obvious solution is to simply not have a default at all ; just toss off up a dialog boxful enquire masses to foot their favorite hunting engine on setup . But Google does n’t like that answer because iOS is such a bad part of its lookup concern and Apple does n’t like that answer because it would n’t get that fresh $ 20 billion . Plus , most masses would probably just pick Google out of habit anyway , even though it ’s progressively just not a good user experience .
It seems Cue doth protest too much . All the way to the bank building .
