Tenth day of remembrance of Steve Jobs ’ death : memory and outlook

Ten years is a farseeing time , but also ten years surpass chop-chop : Ten years ago , on the fifth October 2011 , Steve Jobs died of the consequences of his long - stand Crab .

One could have guessed it , on 24 August that year Steve Jobs gave up his position as CEO , promoting Tim Cook into the position . He indicated that he would remain active in an advisory capacity . Optimists therefore suspected and hop that Jobs would report from home plate , perhaps even appearing on television during the keynote introduction of the iPhone 4S on 4 October that year , but just a few day after the launch of the iPhone 4S he was dead .

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What remains of Steve Jobs

Ten years after the demise of the laminitis and fabled product visionary , Steve Jobs is omnipresent in Cupertino – not only as the namesake of the Steve Jobs Theater , which Apple will hopefully be capable to fill with an hearing again next spring ( COVID-19 dependent ) .

Jobs bequest experience on , but Apple could be a very dissimilar company if he was still there . For case , Steve Jobs took one secret to the tomb : according to his biographer Walter Isaacson he had “ cracked ” television and knew just how Apple could disrupt that industry , just as they had with music we assume . Unfortunately the Apple TV and its associated product have not been the winner that we imagine Jobs anticipated . Would Apple ’s strategy here have been more successful if Jobs had been drive it ? Maybe .

But perhaps not , especially if the market was n’t going to be as lucrative as hoped for . For example , Apple may at one point have been make grow a television band ( this was rumoured for years ) but , it is claimed , once it became clear that there were very little margins to be gain in the sphere the estimate was ditch . Not every good estimate at Apple evolve into a great idea .

Getting Apple ready for the world after iPhone

Jobs successor Tim Cook may be a footling more danger untoward than Jobs was . Although , despite being considered a dull technocrat by some Apple fanboys , Cook has made a lot of progress in terms of product . The Apple Watch has transform from jewelry into a health equipment . The move from Intel to Apple ’s own flake for the Mac – not without danger , but believably the best conclusion for the future of the Cartesian product . Or just the idea of blow up Apple ’s ecosystem in full term of services and thus ultimately make it independent of gimmick – this will pay off in the long term .

These new post - iPhone developments are important because , even if the iPhone continues to wreak in huge flows of money to Cupertino for a long time to come , the prison term after the smartphone has already begun .

The next big thing could already be add up from Apple . Soon we may see Tim Cook will show off Apple ’s first AR / VR glasses . But it ’s the software and services behind these young products that will be more important for Apple ’s future achiever . Apple must carry on to make software system instinctive to employ , just as the interface of the Mac was when it was showed almost 38 year ago . This is deeply frozen in the DNA of the company , and hopefully that DNA is still strong even with Steve Jobs give-up the ghost .

Apple has a video ‘ observe Steve ’ on the home Thomas Nelson Page of its website today 5 October 2021 . It ’s roughly 3 minutes long . Watch it here .

This clause earlier appear onMacwelt . displacement and editing by Karen Haslam .