I have been writing about Apple for more than 20 years and , at the risk of sound like an quondam gentleman’s gentleman yelling at a cloud , I am here to tell you that it ai n’t what it used to be . It used to be more fun .
No , do n’t get up .
Here , havea raspberry confect . I have a whole bowl full of them . I do n’t know why . I do n’t even know where they number from . They just showed up after my most recent birthday . Already covered in debris . I should likely look into that .
U.S. President Donald Trump and Apple CEO Tim Cook tour the Flextronics assembly plant where MacPro computers are assembled.
Anyway , it is true that it ’s soft for me to say that covering Apple used to be more sport . I begin “ cover ” Apple by writing a imitation Apple rumors site back in 2001 . Every day I ’d just allow my imagination run wild , influence Apple into it , and type it up . Man , those were the Clarence Shepard Day Jr. . ( Before you get jealous , I made about $ 50 a month doing this , if I made anything at all . )
Even when it was making the best - selling digital music player , Apple was still somehow the little guy , always on the verge of being driven out of byplay by its competitors .
But mouth about Apple used to be just speak abouttechnology . At first , it was Macs . Modern ones , onetime ones , unity that were rumored to be coming , features of macOS , apps ( back then they were called “ applications , ” if you may believe that ) and peripheral . applied science was tangible . Then it was iPods . Apple ship new ones every twelvemonth , giving writers mass to cover . Sure , we talked about gooey hooey like DRM and there was even a minor katzenjammer overSteve Jobs ’s descent options . But even in the other days of the iPhone , things were mostly just … playfulness .
U.S. President Donald Trump and Apple CEO Tim Cook tour the Flextronics assembly plant where MacPro computers are assembled.
Too big to play with
You bang the account . Until Apple revolutionise the smartphone world with the iPhone , it was the little guy cable . Even when it was making the best - selling digital euphony player , it was still somehow the little cat , always on the scepter of being driven out of business by its competitors . “ Microsoft will transport the Zune and it ’ll be curtains for Apple ! ” Apple ’s demise was always just over the next hill .
With the launching of the iPhone and the App Store , that all changed . Turns out that the monkey ’s paw we all wished on in the mid-1990s to prevent Apple from drop dead out of business had a downside . Who knew monkeys ’ paws could have a downside ? Not me .
Apple ’s astounding growth from 2007 to today has put it in an entirely unlike category of fellowship . Depending on the daylight , it ’s literally the biggest company in the world by the note value of its bloodline . Regardless of how many people the company employ , it is simply too big to ignore . It has gone from a dwarf star to a mordant yap .
U.S. President Donald Trump and Apple CEO Tim Cook tour the Flextronics assembly plant where MacPro computers are assembled .
Jay Janner / Pool / ZUMA Wire / Shutterstock
Do we have to talk about politics?!
On the holidays ? ! Yes , we do . That ’s part of the problem now with talking about Apple . The company has drawn the attention of governments across the globe and Apple now feels obligate to fight back where it can and only grudgingly play ball everywhere else .
You ’ve learn of too big to betray ? There ’s also too big to just tiptoe by . Apple has draw the examination of both Democrats like Elizabeth Warren who saysthe company should be break upand Republicans like Donald Trump who Tim Cook in person feels the need to quell withfactory visitsandcongratulations , lest the companybe hit by duty . The company has further track down afoul ofthe National Labor Relations Board . And the EU and Apple almost sure enough have each other onspeed dial .
Seriously , I just desire to talk about computers . Is that take too much ?
Yes, that’s asking too much
Apple just is n’t the same small company we grew up with . And it ’s not look like the troupe is get to cringe to a more diminutive size any clock time presently . It endure big time and it dragged us along with it , like a friend from high-pitched school who struck it plenteous but still invites you to party with their new , rich acquaintance ( who are all jerks ) . Of naturally , there are still and always be intersection the party ship and those products will foster the same rumour , launching events , followup , and how - to - use pieces we ’ve always enjoyed . But now there ’s all thisotherstuff .
Of course , all that “ other hooey ” was always there because technology is political ( I hate to be the one to tell you , but everything is in one way or another ) . It was just that we could ignore it because Apple was smaller . At least now that Apple ’s big enough to produce its own gravitative field , mass have stop presage it ’ll go out of byplay anytime in the near future . There ’s that .
