It ’s the holiday season , when many of us wing our way to visit family line and friends , leaving our 24-hour interval jobs behind . Even Apple , as it seems : the company announced on Tuesday that sales of the second - genesis Apple TVwillhit the in demand one million German mark … sometime afterwards this calendar week . Presumably , the Apple atomic number 59 team will be on vacation this workweek when the counterpunch really ticks over to the cock-a-hoop number .
During Apple ’s quarterly financial final result call in October , CEO Steve Jobssaid that the party had already sell 250,000 Apple TVs , just a few weeks after it became useable . That also label the first time that Apple hadevergiven a figure for sales of the gimmick , which it has long dubbed a “ hobby . ”
Apple also demand the opportunity to give evenly uncommon number on TV content sales from the iTunes Store , say that exploiter are now renting and purchasing more than 400,000 TV episodes and more than 150,000 movies per day . But give how little the caller has said in the yesteryear about video recording downloads , it ’s difficult to tell how much of that bump is due to Apple telly owners . But the fact that the party mentions the pattern at all seems to point to a definite impact from the company ’s redesigned set - top box .
The Apple TV ’s cast millionth sale should slither in right hand under the three - month point since the gimmick ’s launch in tardy September , suggest that — even bolstered by holiday shopping — sale have slacken since the twist ’s introduction . Despite that , the million - gross sales milepost is an impressive and important one for Apple ’s foray into the life room ; the fact that they ’ve issued a pressure release touting it lends acceptance to the hypothesis that the company is depend to fell the Apple TV ’s “ hobby ” position .
The redesigned Apple TV was announce in other September at Apple ’s music - focused upshot , with Steve Jobs state that the caller had determine to create something “ quite a bit different ” from its previous good example . Instead of focalize on syncing owned content from your Macs , the new Apple TV fully embraced a streaming modelling , for both iTunes content and that from other sources , like Netflix .
update at 8:50 PT to add data about iTunes Store download numbers .
