Apple ’s TV+ stream subscription overhaul continue to struggle to attract viewers , despite the fact that anyone who ’s purchased a compatible Apple equipment can try the service free of charge for three month .
allot to a raw report fromJustWatchbased on Q4 2021 , seen by9to5Mac , Apple TV+ has a marketplace ploughshare of just 5 % in the US , placing it in an enormously unsatisfying sixth piazza on the list of the most popular cyclosis services .
That reflects an increment of 2 percentage points across 2021 , but with Apple still 7 point behind fifth place , it is make little head in catching up with the leaders .
Remaining unchallenged at issue one – although this is 2 points down on the previous quarter and some analystssee trouble aheadfor the ship’s company – is Netflix with a 25 % share , followed by Amazon Prime Video with 19 % . Disney Plus ( 13 % ) , and Hulu ( 13 % ) are next in line .
securities industry share found on “ value interest ” among US TV audience in Q4 2021 :
The main rationality cite for the weak involvement in Apple TV+ is the deficiency of subject . Apple has the quality , but it does n’t have the amount .
There are reasons for this : the ongoing pandemic , most obviously , means it has taken much longer than expected to complete transcription . But competitor have faced the same pressures .
Some , admittedly , have been give for longer and had large subroutine library of subject in situation before the pandemic begin . But others have recognised the want to boost their offerings and have bought the right field to a host of pop films and TV series . Apple , for rationality that continue to elude us , has so far refused to bribe in non - original programming .
If it would just vary scheme , we’ve argued elsewhere , Apple could be a contender .
This article primitively appear onMacworld Sweden . Translation ( usingDeepL ) and extra reporting by David Price .
