If you ’ve been waiting for Apple to sound off off its 2025 hardware releases , you wo n’t have to wait much longer . On Thursday , Apple CEO Tim Cookposteda teaser on X about the “ new member of the family ” making its first appearance on February 19 .

While you ca n’t tell by the static image we ’ve posted here , Cook ’s Charles William Post is actually an animation where the Apple logotype face like it has chrome course through it .

Tim Cook / X

x post cook feb 19 tease

While you can’t tell by the static image we’ve posted here, Cook’s post is actually an animation where the Apple logo looks like it has chrome flowing through it.

Macworld’sDavid Pricepoints out that the icon looks like an AirTag , which has a dressed aluminum detonating gadget with an Apple logo on it . A new AirTag is n’t completely out of the question;last November , we found out that Apple had been fly the coop “ fabrication tests ” on a new AirTag , so it could be the product being consult to by Cook . But it ’s unlikely a $ 29 accessory would earn such a teaser from Apple ’s CEO .

Or perhaps the X look-alike can be interpreted as the Apple logotype on the back of an iPhone . The iPhone SE was thought to debut this week , but Bloomberg ’s Mark Gurmansaidlast Tuesday that it “ should be foretell by next week . ” It ’s also entirely possible Apple could release a new iPhone SE and a new AirTag , though Cook ’s reference to “ New member ” is in the singular form ( if you get donnish about it ) .

Cook ’s phrasing suggests a redesign and rebranding for the iPhone SE , both of which have been intemperately rumored . Apple ’s new budget phone is expected to boast a new iPhone 14 - style conception with a USB - C port and support for Apple Intelligence . Apple might alsochange the name of the phone to iPhone 16Eto bring it in line with the current models .

Another product with a polished Al logo is the MacBook Air . Gurman hasreportedthat the M4 MacBook Air will be expel “ within weeks . ” The unexampled Air would go far 11 months after theM3 MacBook Air . Apple is also expected to unveil the11th - multiplication iPad , but there have been few reports of it in the rumour mill . The current 10th - gen iPad was released in October 2022 , so its update is due .

Apple ’s liberation in 2025 so far have been software ( and Apple TV+ shew and oxygen update ) . On Wednesday , theApple TV Android appwas made usable in the Google Play entrepot . Last workweek , theInvitesapp was released . before this month , Apple released the Black Unit Collection ( which include a commemorative Apple Watch stria ) to celebrate Black History Month . Apple sound off off 2025 withnew Fitness+ capacity .

For more information about what we could see next week , gibe out the following :