Welcome to the new base for Apple Breakfast ! If you ’re a reader ofMacworld ’s UK site , you ’ll recognise this column that will now look on Macworld.com every Saturday . If you ’re new , this is our weekly collection of all the Apple news you pretermit this week , in a handy sting - sized roundup . We call it Apple Breakfast because we think it go great with a sunup cupful of coffee or tea , but it ’s cool if you desire to give it a read during lunch or dinner party hours too .
The profit and pain of privacy
Corporations sometimes do the correct affair , but that ’s very seldom why they do it . Nine times out of 10 the justness is incidental : a secondary bonus that comes destitute with an activity that was mainly motivated by profit ( or atomic number 59 , but that just signify profits in the long condition ) . It ’s our task as a order , therefore , to incentivise ethical corporate behaviour . To make it , so far as possible , profitable .
We have n’t historically done a capital business with that , but it does seem to be working out pretty well in the privacy sphere . After spending roughly 18 monthsbellyachingabout the privacy measuring in iOS 14 and 15 , Facebook at long last had to “ look ” the music this hebdomad , plan lower - than - expected tax revenue for the upcoming poop and blaming the whole affair on Apple . App Tracking Transparency willcost $ 10 billion in 2022 , the social - medium whale sob .
Facebook has portray itself as the dupe in all this , and I take no pleasure from the difficulty this will cause for the lowly stage business which use Facebook ’s program . But it ’s deserving taking a moment to believe the merits of a business model that can be eradicate by simply asking user if they ’re okay with the whole thing . App Tracking Transparency tells users they are pass to be tail , and asks if they beware . If your business model was predicate on substance abuser not being given that choice , and collapses as soon as they are , it ’s concentrated to argue that it was an honorable business concern model – and nor , now , is it a profitable one .
Apple , by contrast , didvery well give thanks youin its most late set of financials , a carrying out which among other things reflects the enduring loyalty felt by Apple customers . I do n’t conceive Apple is adrasticallynicer troupe than Facebook , or one that ’s run by drastically nicer people – its discourse of stave has at time beentroubling – but it has choose a drastically different band of anteriority . It concentrate on building trust with customers and putting their needs first , or at least giving the show that that ’s what it ’s doing . Facebook has never done a good job of blot out the fact that its customers are adman , which is why a privacy policy that benefits exploiter but suffer advertiser wound it so much .
To be fair I ’ve always been misanthropic when hoi polloi talk about Apple ’s ethics : both when critics demand that the caller be super - ethical , or when admirers take it already is . That ’s not what company arefor . We should regard them as the amoral profit engines that they are , and ramp up a structure around them that directs their net - attempt impulses in direction – whether that think developing great products or safeguarding our digital privacy – that benefit society as a whole .
Week in brief
Google is pluck out its root to thegreen bubble problemand it’spretty great .
The MacalopethinksApple call for to start losingif we ’re run to see literal change in the App Store .
This week’sDifferent guess columnlooks at thenonsensical intersectionof Apple and the high - end style earth .
A New York court hasdismissed a lawsuitaccusing Apple of“false and misleading”iPhone advertising .
Apple is lettingdevelopers bid appsin the App Store that areexcluded from hunting .
A fraudster who tricked Apple into replacinghundreds of fake iPhoneswith real ones worth almost $ 1 m has been sentenced to26 months in prison house .
Apple ’s newUnity Lights wallpapersare amazing . Download them on your deviceright here .
If you’vehad enough with Spotify , you could easilytransfer all of your Song and playliststo Apple Music .
WereviewedtheLogitech MX Keys Mini for Mac .
Gettingstarted with Apple ? Here ’s how to get the most out of theexpansive ecosystem .
We charged Simon Jary with the job ofcomparing all the iPhones’battery capacity – an important constituent when considering a purchase .
Software, bugs & other issues
IDG
Several drug user are reporting an alarmingdrop in their MacBooks ’ shelling levelswhen in nap modality , and it looks like related to aBluetooth issue in macOS 12.2 .
iCloud Keychainis make a boost with theaddition of notesin iOS 15.4 .
If you ’ve gotten a 2FA text with a weird“@apple.com # 123456”at the end , here ’s why .
If you need to know which devices are signed into your iCloud account , there’san comfortable path to train .
iOS 15.4might bringSafari push notificationstoo .
The rumor mill
The new iPhone SE and raw iPad Air have beenspotted in India , having been import for test out front of alikely spring launching . This follows theirappearancein the Eurasian Economic Commission database last month .
Apple’sAR headset is come . But will it avoid beinganother HomePod failure ?
The nano glass version of the 27 - inch iMac has beenhit by substantial holdup , which powerfully suggests that anew iMac is on the way .
But it ’s not all good intelligence , and if you ’re waitress for a27 - in iMac with Apple silicon , it mightbe a short while .
Here’severything we carry Apple to releaseinFebruary 2022 .
There is currently no WhatsApp app for the iPad , which nearly everyone agrees is a rubbish state of personal business . But thatmay soon change : genus Bos Will Cathcart saysWhatsApp would love to bring home the bacon an iPad appand has most of the engineering in place already .
