before this calendar week Display Supply Chain Consultants ( DSCC ) release ananalysis(you’ll need to register to read the full clause ) indicating that need for the OLED panels used in the new iPad Pro model “ has really slow up down after a inviolable Q2 2024 . ” Shipments were down by 40 % in the third quarter , and are expected to fall by another 30 percent by the end of the year . The larger 13 - inch good example is expect to see an astonishing 90 percent driblet in shipment for Q4 .
DSCC sets this worrying decline against its panorama that the 2024 Pro has the best display and the thinnest design on the market . But have the good display and the thinnest design does n’t get you very far if your pill cost so much that people ca n’t yield it – and even the small of the two 2024 iPad Pro modelsstarts at $ 999 , far more than most likely customers would be depend to pass . The iPad substance abuser base is irresistibly command by everyday user who absolutely do not require the high - end specification and have that the iPad Pro hand over , and for that topic do not want to regularly upgrade their devices , which is big news for the up-to-the-minute edition of the iPad Air and the impending new versions of the standard iPad and iPad mini .
Shortly after those positive sale figure this summertime , I argued that they were only atemporary sales bumpcaused by bottled - up requirement after a long period with no new models and that the fundamental trouble – not enough pro client , too many casual customers with little interest in upgrading regularly , iPadOS run out to convince as a body of work atomic number 76 – remained . I challenge the iPad to keep the hot streak go into the next quarter and predict that it would fail to do so . I take no pleasure in being right .
