Last week , probably because I was the least busy with real piece of work at the time , I pass to be the Macworld staffer who first spotted theWWDC 2025 announcementin my inbox . And for a moment I was quite unrestrained : WWDC , after all , is the second cock-a-hoop particular date in Apple ’s calendar , an consequence whose raft of computer software reveals set the tonus for the year to come .
But then I thought about it a snatch more and realized that I did n’t care . I ’m done with WWDC . And if I was n’t contractually obligate to cover it for work , I strongly doubt that I ’d even keep an eye on .
Look , do n’t get me incorrect : I understand that WWDC 2025 is importantfor Apple . The company ’s last 12 months have been jolly shockingly uncollectible on the software side , punctuated by loser , wait , and broken promise , and it needs to show developers and customers that it can call on things around . As Jason Snell puts it , Apple mustrepent its mistakes , not repeat them .
I ’m just struggle to feel anything other than apathy at the prospect of check Apple ’s top administration either admit their failings or , more likely , roleplay like nothing go amiss . One outcome is depressing and boring ; the other cheerless and exasperate . Neither vocalize like a fun way to spend an eventide ( as it will be here in the U.K. ) .
Let ’s blab out for a minute about what Appleshoulddo on June 9 . Tim Cook , Craig Federighi , and whoever else is on leg should be altogether true . A band of reputational damage was done when last twelvemonth ’s claims about the next - gen contextually aware Siri , a feature that was used to trade iPhone 16 handsets , turned out to benothing more than hot air . If that feature is still come , Apple should say precisely when , and in precisely what shape . If not , it should admit that and explain precisely what went wrong . The fellowship ask to regain combine . Now is not the sentence for razzle - dazzle .
Talking of razzle - dazzle , I take part in the Macworld podcast this hebdomad , and my workfellow Karen Haslam made what I think was a smart as a whip suggestion . This year , Apple should n’t announce any novel feature at all . It should do what it did with the launching of Mac OS disco biscuit Snow Leopard in 2009 : a zero - flounce stability update . ( Or what Snell more empathetically call “ a clean - up and consolidation form . ” ) Fix what ’s there alternatively of mug up in more things to go wrongly in turn . Have the courage to be boring but good , instead of zeitgeisty but useless . That would be the right thing to do . But it would be less interesting than filth science .
Not that there ’s much chance of WWDC 2025 playing out that way . Here ’s a far more plausible path :
And while this is all going on , the assembled devs smile and nod and grind their teeth . They retrieve about all the features announce last year that never go far and fret their headway trying to think of a single feature of speech in iOS 18 that delivered any palpable welfare . And then Craig Federighi cook a joke about work for Lumon .
I get it , of row . stockholder demand growth and hype , and Apple feels it has to act as ball . So alternatively of focus on and actually delivering the features promise last year , it race ahead with the next set of feature . It ’s juggling knives on a treadwheel . But I ’ve lost my taste for origin .
Either way , WWDC 2025 is going to be a distasteful spectacle . Either Apple admits it incur everything improper , and we have to watch John Giannandrea apologize for 90 minutes before being ceremonially turn down into a vent . Or we get plaster - on smiles , yet more promises , and eternal boring Apple Intelligence plug . WWDC 2025 is going to be unspeakable . There ’s only one question : dire in what way ?
Foundry
receive to our hebdomadary Apple Breakfast column , which include all the Apple newsworthiness you missed last calendar week in a ready to hand bite - sized roundup . We call it Apple Breakfast because we believe it goes great with a Monday daybreak loving cup of coffee or afternoon tea , but it ’s coolheaded if you want to give it a read during luncheon or dinner hour too .
Will Applerepent – or repetition – its mistakes atWWDC 2025 ?
Mahmoud Itani presentsthe top 6 productsApplenever released .
Roman Catholic Loyola offers6 way to avoidApple’sinsaneMac memory board acclivity price .
These4 visionOS 3 featureswill plow Vision Pro into aneveryday gimmick .
The Macalope ismad about iPhone sizesin abig mode .
Apple ’s ‘ new’Lumon Terminal Prois theMac of our dreams .
Apple News+ Foodshould be the best way to cook . Here ’s why it ’s not .
Podcast of the week
Apple Intelligence and Siri have been make a lot of haphazardness lately , and all for the wrong reason . In the latest episode of the Macworld Podcast , we talk about how Apple has made a mess of thing , resulting in delays , management modification , and bad Puerto Rico .
you may catch every sequence of the Macworld Podcast onSpotify , Soundcloud , thePodcasts app , orour own site .
Reviews corner
The rumor mill
Yourdreams of a small-scale iPhonejustdied ( again ) .
Applemay be workingon a radically newall - glass Apple Watch .
Exciting item emergeof Apple ’s LiquidMetalfolding iPhone hinge .
TheApple Watchmay get a new life sentence as acamera - equipped AI twist …
… while theApple Watch SEmight not have afuture in plasticsafter all .
2026Porsche modelsseeminglyabandon plansfor next - gen CarPlay .
Software updates, bugs, and problems
Do n’t be cod by ‘ unrepresentative’iOS 19screenshots , leaker discourage .
New Apple Watch featuremeans you ’ll neversleep through an alarmagain .
iOS 18.4AirPods Max update will addlossless and ultra‑low latency audio .
And with that , we ’re done for this week ’s Apple Breakfast . If you ’d like to get regular roundup , contract up forour newssheet , including our new email from The Macalope – an irreverent , humorous take on the latest word and hearsay from a half - mankind , half - mythical Mac brute . you could also come after us onFacebook , Threads , Bluesky , orXfor discussion of breaking Apple intelligence story . See you next Monday , and stay Appley .
