Just a workweek after Apple made the iPad available to consumer , the ship’s company oblige a pressure event to preview its next operating system for the iPhone , iPhone 4.0 .

The upshot started out with a agile iPad update from Jobs — as of today , Apple has sold 450,000 iPads , and one million iPad apps were download in the first 24 hours after its public entry .

To date , more than 3.5 million iPad apps and 600 thousand iBooks have been download from the App Store . More than 4 billion apps have been download in all .

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Job listed some of the new OS ’s 100 - plus new user feature , including a 5x zoom - in tv camera app , a geotagging picture feature of speech , changeable wallpaper for the Home screen , and Bluetooth keyboard usage .

Moving on to an SDK slide , Jobs talk about the more than 1500 new developer APIs that are useable for the iPad , include calendar admission , photo library , admittance to still and television tv camera data , Quick Look , in - app SMS , and the over 2000 genus Apis for hardware - speed up math functions .

Steve Jobs discusses the iPhone 4.0 SDK .

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When you sweep one app on top of another on the 4.0 Home screen , the iPhone automatically creates a folder . The folder gets a name based on the app family .

The gaming app called Tap Tap 3 retaliation , developed by Tapulous , on the iPhone . later on this year , Apple plans on fetch a social gambling web to the iPhone .

The app whipper feature on the iPhone . The power to multitask is one of the most thirstily anticipated iPhone 4.0 features . Learn more about multitasking on the iPhone here .

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Making a folder of game apps on the iPhone 4.0 .

Jobs bring out Apple ’s fresh peregrine advertising platform , iAd . With iAd , developers will be capable to include ads straight in their apps . The Leslie Townes Hope is that ad receipts will leave developer to produce more free and low - cost apps for the App Store . larn more about iAd here .

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