WithVision Profailing to set the market alight - and being officially labeled as“not a mass - market product”–the bounteous question is how Apple be after to build a commercially viable product in the VR / AR space , if that ’s even possible . at long last , the most sympathetic option for a mainstream audience would probably be a slimline twosome of field glass with bright tech built in , but the state of engineering and Apple ’s own developments intend this is n’t potential to look for some years yet .
Rather than attempt opinion from the public , Apple trammel focus group discussions to its own employees . This might seem less illuminating , but turn on the company to keep a lid on future development and prevent them from reach the medium … in possibility . It is n’t clear how Gurman obtained his information on the proceedings in this cause .
The group have been discussing their feelings about presently uncommitted smart glass , which admit products from Snap and Meta . Apple is behind in this market , as it is so often – one of Cook ’s mantra is “ Not first , but best”–but those company have n’t break up the convention yet . Indeed , as Gurman abide by , their products are far more limited in terms of AR functionality than what Apple is design .
So the question becomes this : should Apple pursue its own more ambitious programme , and attempt to reproduce Vision Pro ’s capabilities in a far smaller bod ? Or should it simply create “ a adaptation of its AirPods in glasses manikin , ” as Gurman puts it ? That ’s the dilemma which the focus group are intend to solve .
Whatever conclusion is reached , we wo n’t formally know about it for some time . Gurman says five years is the minimum before Apple is able to create a “ true AR ” set of smart glasses that adjoin its expectations . But Apple is n’t alone in this , with Meta and Snap experiencing like outlet with their own prototypes . Wherever the market is pass , it is n’t going there yet .
