A fresh year means 365 new chances to theorise on what Apple might have up its sleeve . And two days into 2012 , we already have a possible Apple outcome to lecture about .
TheWall Street Journal’sAllThingsD blog report Monday thatApple is plan a media - related eventfor the end of January . The event would be held in New York City , tell AllThingsD ’s Kara Swisher , citing “ sources close to the spot . ” The AllThingsD report wasconfirmed by The Loop ’s Jim Dalrymple .
Before visions of a new iPad start dancing in your point , AllThingsD monish that the event is unlikely to involve new hardware — no iPad 3 or the rumored Apple idiot box set that Steve Jobs reportedly talked about with biographer Walter Isaacson . Instead , AllThingsD peg the likely newsworthiness as “ some kind of advertising or even publishing announcement , ” based on the New York mount and the probable involvement of Apple administrator Eddy Cue . Recentlypromoted to senior vice president of Internet software system and services , Cue oversees everything from iCloud to iAd to Apple ’s classify online retail outlets ( the App Store , the iTunes Store , and iBookstore ) .
Historically , Apple computer hardware declaration incline to be made closer to Apple ’s Cupertino home . Both the iPad and iPad 2 were unveiled at printing press events in San Francisco .
In 2010 , Apple was involved in two New York - free-base mechanical press events , though in both instances , it share the stage with other party . Last January , then - chief operating military officer Tim Cook link Verizon executives to announcean iPhone 4 that was compatible with the newsboy ’s CDMA - based internet . A month subsequently , Cue was on bridge player whenNews Corp. unveiled The Daily , its iPad - only news program publishing .
Apple has been very participating on the publishing front in recent year , ink deals with Scripture publishers to extend up ebooks via the company ’s iBookstore . Last year , Apple cast out in - app subscription for magazine and newspaper publisher publishing firm , though not without ruffle up some feather in the publishing cosmos . As for a potential advertising announcement , Apple has been looking to gain traction for the wandering iAd help it launched in 2010 . The executive in guardianship of iAdleft the fellowship this summertime , and Apple has reportedlymade changes to well compete with other fluid advertising Robert William Service .
