The accumulated failures and humiliations that have dogged Siri in recent years have finally proved too much for Apple ’s fourth-year direction , who have decided to oust John Giannandrea from his role as Siri boss .
The word wasbroken Thursdayby the Bloomberg newsperson Mark Gurman , citing the common anonymous “ people conversant with the situation . ” Gurman ’s sources say Apple CEO Tim Cook has lost faith with Giannandrea ’s ability “ to perform on product development ” and is supercede him as Siri lead with Mike Rockwell , presently vice - president of the Vision Products Group . Gurman add together that Apple responded to his initial article by announce the move internally , but it has n’t yet made any public assertion .
It appears from the written report that Giannandrea is not being give the sack , and will persist with the company in a more special role cross other aspects of Apple ’s AI work . His future prospects at Apple , however , might be less than stellar after this blow . Giannandrea , who at prison term of writing remains on theApple Leadershippage as Senior Vice President , Machine Learning and AI Strategy , was brought in from Google in 2018 with a remit to get Apple ’s AI efforts up to fray .
Mike Rockwell is an interesting and in many ways less obvious choice as his refilling . He superintend the successful mop up of the Vision Pro project , which gives him considerable extolment within the fellowship – as Steve Jobs once say , real artists ship – but it can hardly be said to have set the world alight and rest a niche merchandise with ( as expect ) few sales . As Gurman note , he had little experience in AI and motorcar learning before starting work on Vision Pro , whereas Giannandrea spent eight years pass Google ’s Machine Intelligence , Research and Search department before arriving at Apple Park .
But something had to convert . Siri has been an unreliable voice help for many years and show piffling sign of melioration , with the much - gas and AI - powered ‘ young Siri’endlessly delayedand currently not expected until 2026 at the earliest . A sincerely modernised reading might not be hereuntil 2027 . ( Another Siri exec , Robby Walker , reportedly call these delays“ugly and embarrassing,”and he ’s not wrong . ) Giannandrea has been given plenty of time to sort this out , and now that time has run out .
