Over the last couple of decades , Apple has solidify its stead at the top of the technology human beings . Dominant products like the iPod , iPhone , and iPad have made the company a household name , which in spell has promote the profile of even its more modest line of work , like the Mac and the Apple TV .
Apple has get the production of its devices down to a science , and while it ’s hard to reason that it has n’t been wildly successful , it seems as though that achiever should afford it some opportunities to make things that are , well … less successful . ( And no , I ’m not speak about theVision Pro . )
As Apple basks in its superstardom , something has gotten lost : the uncanny and wacky Apple . The Apple that is uncoerced to take chances on products that wo n’t ( and maybe never will ) put the world on fervor , but that might still discover a viable home amongst its century of millions of customers . luckily , there are some reading that the company may indeed be open to taking some of these risks , possibly even earlier than we think .
Apple has been reported as investigating creating smart home products, such as a security camera.
Home is where your smarts are
One area that Apple has only part explore is the smart home . Yes , Apple ’s history with HomeKit stretch out back more than a decade , but the troupe has never really put its money where its ambitiousness are . The HomePod is the company ’s only real impertinent home gimmick , and while it ’s okay for what it is , it does n’t really show off what the smart dwelling house is capable of .
Apple has been reported as investigating make smart household products , such as a security department television camera .
Christopher Phin
Meta’s Ray-Bands seem like the type of product Apple could make and be successful with.
Recent reports , however , suggest that Apple may finally be diving headfirst into this family , possibly introducing asmart doorbellor ahome security photographic camera . While these are n’t necessarily the impertinent home devices that I ’d most wish to see , I do take account that Apple has identified a couple of places where it find like it could make a literal difference . I ’ve long thought that if the troupe require to really drive bright family acceptance , it shouldbuild its own hardware , but it was always hard to see Apple enter commoditized categories like sassy electric-light bulb or smart switches .
video recording , on the other mitt , makes sense . Apple ’s HomeKit Secure Video , first introduced in 2019 , offers real vantage over many of the company ’s competitors , such as end - to - end encoding , support across all of Apple ’s platforms , and easy communion with phratry . It even includes outright footage for a specified number of tv camera , depending on which iCloud storage plan you use . But third - party implementations of this feature of speech have often matt-up buggy and undependable ; arguably the best direction for Apple to amend HomeKit Secure Video is to have to use it too .
I ’d love to see a gimmick like this used asa real Continuity Camera , too , as my colleague Jason Snell recently suggested . As it is , Continuity Camera is a great feature that makes telecasting chats well-off and high lineament , hamper only by requiring you to give up access code to your phone , something a small standalone equipment could do quite well .
You’re in command
Speaking of the home , Apple ’s rumour impertinent speaker with a filmdom project – which could debut sometime this year – is another instance of the company attempt something a little dissimilar . This will almost certainly never be a barn - burner , as it appeals predominantly to those who already own and use saucy home technical school , a ego - choose customer foot , for certain .
The HomePod started to itch that itch , and while that product line has had it successes , it ’s been cramp by an overpriced initial offering and the continued undependability of Siri , something that Apple Intelligence might be brace to help oneself correct .
But , ultimately , what makes this an ideal category for Apple is that while rival have assay this , there ’s no clear winner yet . Amazon ’s Echo Show and Google ’s Nest Hub may have pave the elbow room , but neither of them has proved to be a huge achiever , and the deficiency of in - depth integration with Apple ’s ecosystem prevents them from delivering the kind of experience that the company ’s customers lean to want . total in the immense telephone number of hobbyist projects that have flirted with bringing your data into a screenland you may come in around your house – Tidbyt , TRMNL , LaMetric TIME – and it ’s unmortgaged there ’s an appetite for this functionality , even if nobody has quite cracked it yet .
Smart glasses are half-full
A late report from Bloomberg suggested thatApple had endedthe growing of a project to build saucy glasses that could connect to a Mac . throw what seem to be fundamental limitations with that specific gimmick ( requiring a Mac , for example ) , that decision scarce seems unreasonable .
But it does launch the dubiousness of what more Apple could be doing in the wearable grocery . The Apple Watch and AirPods have been reasonably big hits , but sure enough they are n’t the only options for twist that customer might want to wear out . Apple seems to be travel towards smart specs , but the technology to deliver their approximation of the future clearly is n’t quick yet .
Jim Martin / Foundry
Still , there are other pick in that country too : smart rings , wearable fitness bands , and other forms of smart glasses , like Meta ’s Ray - Bans , have all bear witness to have some degree of following , and all of them would seem to be well within Apple ’s capacity . Would it vote out the company to take a couplet of flyers on other products , especially when the benefits would fall not only to this category but also likely to Apple ’s Services class and overall bottom blood line ?
In fact , one interesting thing link a spate of these products together : they all fall within the confines of the category on Apple ’s balance piece of paper entitled “ Wearables , Home and Accessories . ” Which makes sense : among other thing , that means they do n’t have to be break out into individual profits & loss statements ( externally , at least ) . It ’s the perfect station for Apple to roleplay with intersection without subject them to the weight of the expectations placed on the iPhone , Mac , or iPad .
