Apple has launched a new in - house iPhone app designed to avail users organize social assemblage . It ’s called Apple Invites , and it ’s out now .

As the name suggests , the first duty of the app is to make custom event invitation . you may use one of your own images as the main illustration , or select one from a curated library themed around various occasions . you could also , inescapably , get Apple Intelligence involve , using Image Playground to return “ original ” picture sew to the result and the people in attendance or Apple Intelligence ’s writing tool to craft the perfect text .

David Price / Foundry

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Given that it ’s a computer software - only button with no computer hardware provision chain to leak out out inside information ahead of the launching , Apple may have hoped that Invites would amount as a surprise . But details werespotted in beta codein January and last Sunday Bloomberg ’s Mark Gurman allege the app could arriveas too soon as this week . The only thing he seems to have acquire wrong is that he persistently and pointedly referred to it as a divine service , not the app it has turned out to be ( though it ’s linked to iCloud+ ) .

Good news for Gurman , then , and seemingly good news for Apple and its customer . But as is often the showcase with a new Apple app , there are losers too , because Invites appears to fill a recess antecedently interest by third - party app developer . Apple is ill-famed for “ Sherlocking ” its software system collaborator in this fashion , institute lineament they antecedently offer as independent apps within its own ecosystem and thereby putting them out of a occupation . developer of apps such asEvitewill have take in the news of this launching with dismay .

Apple Invites is available right now ( for the iPhone only ; there ’s no sign of an iPad version)on the App Store . App Store hunting , never the most effective , did n’t seem to have gotten the memoranda when I started save this article , but after update to iOS 18.3 and await half an hour I ’m finding that it ’s shew up fine . I ’m not sure if the update or the wait made the all-important difference of opinion .

Apple Invites invitation